A cultural tourism research agenda (original) (raw)

Marketing Theory: 107 Marketing Theoryhtml Citations

refers to as the aestheticization of everyday life. It is important for marketing theory to both explore the meaning of this and its implications. The article considers some of the issues to be addressed in examining the nature of aesthetics both in relation to art and consumption, suggesting that processes of de-differentiation (Lash, 1988) and integration

The Concept of “Value” in the Theory of Marketing

This paper discusses the use of the term of “value” in the framework of marketing. Analysis of the literature ledus to the conclusion that it is necessary to consider the term of “value” in the framework of marketing as aseparate category of marketing theory, which includes a whole group of concepts. The basis for our findingsserved as the analysis of the definition of “value” in the disciplines included in the multi-disciplinary marketingdatabase. The paper suggests that the price is not a marketing measure for “value”. In addition, the paper outlinesfurther research aimed at the development and systematization of the concepts included in the category of “value”in marketing.

Reconceptualising ‘product’ in the arts and cutural context

This paper explores the current conceptualisation of 'product' and the idea of products having 'levels', where each level adds more customer value. We postulate that in the arts and cultural context an additional, primary product level, the 'symbolic product' level is warranted. This 'symbolic' level recognises an inherent value in regard to what the product means and represents to society and to humanity generally. We also consider that due to the complexities of the art market and the nature of production and consumption therein each actor in the product 'supply chain' will have a different view. A conceptual model is introduced that will act as a framework for a research study investigating the current conceptualisations of product as manifested in the visual art market.

An effect of symbols on consumer behaviour: the theoretical insights

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2019, 2019

Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and pre...

Price, and Avinash Malshe (2006),“Toward a Cultural Resource-Based Theory of the Customer,”

The Service-Dominant Logic of Marketing: …

Our paper contributes to the evolving marketing paradigm by focusing on consumers' operant and operand resources. First we overview and define consumers' resources. Next we depict how operant resources of customers and firms come together to co-create value through patterns of experiences and meanings embedded in the cultural life-worlds of consumers. This analysis is then extended to illustrate the new sets of problems brought into relief by the interaction of consumer and firm operant resources. A research agenda flows from adopting a resource-centered perspective.

Value in marketing

Marketing Theory, 2014

This commentary addresses recent debates in marketing research on the elusiveness of the notion of value, with the aim of starting a dialogue on the possibility of developing a comprehensive and culturally informed understanding of value and value creation processes. First, we provide an overview of the predominant uses of value in marketing and consumer research literature and discuss them in relation to three abstract conceptions of value. We show the interconnectedness of these value types in market and consumption contexts. Next, we suggest possible avenues that have their foundations in the notion of field, practice theory, and markets as networks approaches, in order to conceptualize complexity in value and value creation processes.

Value Definitions and Consumer Consciousness

This paper contributes to the understanding of value within the service science and management literature, a literature that currently defines and measures value in various ways, making assumptions about how value is created and judged. We present this paper in two parts: in the first, we reprise six core themes of value understanding in the management literature, highlighting their implicit philosophical, chronological and consciousness assumptions; in the second, we elaborate on consciousness and discuss the implications of a consciousness assumption on the understanding of value in Service Science and management literature in general. By applying theories on information processing, we reinterpret two types of value consciousness: a phenomenal and an access consciousness. We propose that different information processing systems are in operation in a phenomenal consciousness of value (active in the raw experience) than in an access consciousness of value (active pre- or post- experience). In so doing, suggesting consumer consciousness of value is different at consumption than at choice, and challenging the consciousness assumption implicit in the extant value literature.