Playing out postcolonial predicaments: representations of indigeneity and the tourist space in ecotourism marketing (original) (raw)

This research explores the representations of indigeneity and ecotourism marketing, focusing on how tourist spaces are constructed through specific narratives. By analyzing the dual nature of these spaces as both relaxing and adventurous, it critiques historical colonial tropes reframed in contemporary tourism. The work highlights the implications of the 'tourist gaze' and how it creates an illusion of authenticity, ultimately questioning the impact of marketing on perceptions of indigenous cultures and environments.