Characteristics of sustainable entrepreneurship: some early explorations from the CAUSEE study (original) (raw)

Increasing awareness of environmental issues has fostered greater interest in firms that reduce detrimental environmental impacts (Dean & McMullen 2007). This research reports preliminary findings from the CAUSEE study, which provides a unique opportunity to explore the processes and outcomes of green sustainability firms and the extent to which they differ from firms without a sustainability focus. The research indicates green firms are established by a team of serial rather than novice entrepreneurs, who establish their businesses based on business ideas, rather than just a decision to start a business, and focus on products for local and international markets.