ANALYSIS OF COMPETITIVENESS IN THE TOURISM SECTORS WITHIN CENTRAL AND EASTERN EUROPE. CASE STUDY ROMANIA (original) (raw)

Tourism is a rapidly emerging sector in the globalized economy. The number of competing tourist destinations is vast and growing. A given region can be regarded as a commercial unit that tries to attract as many customers i.e. a wider part of the tourism demand (national and international) through an effective combination of input resources. Going down the same logical path, a tourist area must be able to effectively manage inputs, while the output, the result, consists of indicators such as arrivals, overnight stays, added value, employment, consumer satisfaction, etc. A territory can thus evaluate its performance by quantifying its tourism efficiency , allowing decision makers to identify and check any malfunction in the aforesaid process for highlighting a set of policies and activities. An efficient performance at regional level can then be determined based on competitiveness in the region. This analysis is centered on the tourism sector of Central and Eastern European region by...