E-Tailing (original) (raw)

E-tailing: A Snapshot of Australia’s Top 25 Retailers

Strategic and Pragmatic E-Business: Implications for Future Business Practices, 2012

E-tailing is gaining momentum in Australia as traditional retailers are moving towards the adoption of a clicks and bricks strategy. Electronic retailing or E-tailing can be described as selling goods to customers directly through electronic means. Although this Business-to-Consumer phenomenon is not new, it is helping retailers to conduct business online with virtual storefronts and to reach local and global customers who are disadvantaged by geographical and other distinct barriers. This chapter starts by detailing the current state of e-tailing with supporting statistical figures from recent research with a specific emphasis on Australia. Overall growth in Internet accessibility rates across Australia clearly demonstrate e-tailing's importance to online customers. Literature review once again proves the fact that Internet not only creates opportunities for retailers but also poses many challenges. Further discussion provides an understanding of the suitability of the retailing channel for different products and services. This study then analyses the usability of Australia's top twenty-five retailers' websites focussing on website usability factors, such as navigation, searchability, purchasing, layout and clarity, information content, and web browser compatibility. Australia's e-tailing initiatives might be lagging behind most developed markets, however recent research indicates that there is a significant growth in this online activity and it will continue to attract more and more online customers in the coming years as retailers jump on the e-tailing bandwagon.

Electronic Retailing in Australia: A Review of Australia’s Top 20 Retailers

2010

Electronic retailing is redefining the way retailers have been conducting business by paving way to reach a global audience. Successful electronic retailing is dependant upon all aspects of the shopping experience, including the usability of the retailers' website. This paper outlines the state of electronic retailing and gives an overview of Internet adoption in Australia and its use for online shopping. Opportunities and challenges of electronic retailing have been drawn from the extant literature on electronic retailing. An analysis of the usability of Australia's top twenty retailers' website has been carried out and factors relating to navigation, searchability, purchasing, layout and visual clarity, information content and others pertaining to online web browsers support and the usage of cookies have been assessed. Currently even if online retailing accounts for a small percentage of aggregate sales, it can be predicted that electronic retailing will only continue to grow significantly in the future.

E-Tailing: An Analysis of Web Impacts On The Retail Market

Journal of Business Strategies

The Web has been changing the retail market in many ways. Following a newmarket framework, this paper analyzes the unique characteristics of the Web forretail applications, examines its market effects, and presents two perspectivesfor business response strategies. The Web can either be used as a marketing tool,which is integrated into traditional business strategies, or can be viewed as anew marketplace, which demands new business design. Differences betweenthese two views will have strategic and implementation implications for bothtraditional and startup retailers as they adapt to Web marketing. Finally, wepropose some research issues and challenges that should be addressed to betterour understanding and promote the success of this new marketplace.

Research on Australian E-Retailers: Srtategic Issues, Success Factors, and Challenges

2001

The emergence of the Internet has revolutionized retailing industry. However, the technology stock slump worldwide last year has made financing much more difficult for many e-tailer. As more well-established traditional retailers roll out their own online divisions and branches, online market, or marketplace, becomes increasingly competitive. How can Australian e-tailers successfully survive in this new competitive environment? This paper attempts to integrate research on Australian e-tailers and empirically explore, using a case study approach, some strategic issues in managing e-tailers. Research so far on Australian e-tailers has shown that Australian e-tailers have used state-of-the-art Internet technology in designing their Web site and have offered a big range of products to their online customers. They also perform reasonably well in customer services. The most difficult challenge facing them is fulfillment because of its geographic isolation and low population density. Austr...

Factors Affecting e-Tailing Website Effectiveness: An Indian Perspective

Second International Conference on Internet and Web Applications and Services (ICIW'07), 2007

The Indian Retail Market is witnessing a revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. A large number of consumers frequently use the Internet for shopping purposes but its' not clear what drives them to shop online. This study captures the important factors affecting the success and effectiveness of e-tailing sites to propose a unifying framework that could eventually guide research in this area and prove beneficial for e-tailers and e-marketers as well.

Online shoppers in Australia: dealing with problems

International Journal of Consumer Studies, 2007

Although the Internet is a convenient platform to conduct commercial transactions, consumers are disadvantaged in the online marketplace due to insufficient information about goods and services as well as business and transaction process, lack of access to redress and several other problems. The number of complaints regarding online transactions increased in Australia from 2001 to 2005, and the number of Internet-fraud related complaints reported to Consumer Sentinel (USA) also increased from 2003 to 2006. This, in turn, has undermined consumer trust and impeded the growth of e-retailing as well as added to the fear among e-consumers of falling prey to online fraud. In spite of this, the nature and effectiveness of e-consumer protection has not been adequately studied, notwithstanding extensive research into other aspects of e-retailing. This article examines (i) the level of awareness of the respondents in the survey in Australia of the current policy framework for addressing consumer protection about online shopping in terms of redress; and (ii) the behaviour of the two groups of respondents in this survey who have and have not encountered problems with online purchases. The findings suggest that most respondents are not aware of the following issues, namely (i) which organizations are involved in e-consumer protection; (ii) government regulations and guidelines; (iii) industry codes of conduct; (iv) self-regulatory approaches adopted by business; and (v) the activities of consumer associations to protect consumers in the online marketplace. The findings also show that most respondents would seek redress if they were unhappy with their online purchases and if they knew how to proceed, and that most of them would settle disputes directly with e-retailers. Also, online shoppers who had encountered problems were more likely to continue purchasing via the Internet than online shoppers who had not encountered any problems. This suggests that respondents find that the benefits offered by e-retailing outweigh the risks associated with it.

An assessment of australian web sites in the grocery sector

IADIS International Conference e-Commerce, 2004

One of the Internet business applications that has received much attention in the last few years is online grocery shopping. However, study of online grocery shopping, particularly in relation to the evaluation of web sites that facilitate this service has been limited in number. To enrich the existing studies, in this paper, various Australian web sites in the grocery sector were assessed using the Extended Web Evaluation Method (EWAM) tool. The findings indicate that, in general, most web sites have not fully met the expectations of consumers. Strengths and weaknesses of the web sites from a consumers' viewpoint are addressed. All this provides additional understanding of consumers' expectations in online shopping and valuable insights into the slow uptake of online grocery shopping in Australia.

Internet retailing: enablers, limiters and market consequences

Journal of Business Research, 2004

Despite a tremendous and enthusiastic reception for Internet retailing in the last few years, this new channel has not performed as anticipated, nor has its acceptance been as pervasive as originally expected. This paper details the many inherent structural and functional weaknesses of Internet retailing. Various strategies designed to improve the performance of e-tailers are explored. D

e-Shopping Experience in e-Tail Market

International Journal of Information Systems and Social Change, 2014

Survival of fittest and fastest is the mantra of today's business game. In the modern e-Business era, the retailer must focus on the customer's e-Tailing experience to survive in the e-World. To focus an e-Customer's experience towards e-Tailing, the retailers should understand what “e-Tailing” actually means. e-Retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. e-Tailing can be referred as e-web store, e-Shop, e-Store, Internet shop, web-shop, web-store, online store, and virtual store. On the other hand, e-Customer Experience Management is a strategy that focuses the operations and processes of an e-Business around the needs of the individual e-Customer. It represents a strategy that results in a win–win value exchange between the e-Tailer and their e-Customers. The goal of e-Customer experience management is to move customers from satisfied to loyal and then from loya...