Design as a strategic competence for continuous innovation (original) (raw)
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2020
Annually, several businesses emerge to compete in a dynamic scenario, which requires new strategies to maintain competitive in their market survival. In this context, seeking a competitive advantage with a focus on innovation becomes an important issue. Design management can contribute to the survival of these companies, but there is no recipe formed or a standard model for how it can be applied, especially when it is about small businesses. The guiding question of the research is what design innovation processes a company can adopt to become competitive? Intending to contribute to this issue, the research relates design with innovative strategies to propose best practices that can improve the competitive performance of small businesses. Through a systematic literature review, following the Visual Method for Systematic Design Review presented by Blum, Merino, and Merino (2016), eight articles from the last fourteen years were selected and further analyzed with proposals for strategi...
This research aims to enhance, once more, the interventive value of Design in our contemporaneity. The selection of a set of analysis areas in the domain of Design was one of our concerns, as well as the relative requirements of the products and respective methods of conception. This paper starts with the investigation history and also the methodologies in the Design area in the objective to make a point of the situation and to give a strategic contribution, in the way of its solid and interventional aspect in the economic social and academic areas. In spite of the factual collects on what was done, who done or is doing, about scientific investigation in the Design area, is fundamental to notice the impact of these works in the professional activities or in the entities that, by chance, have benefited of their results, as well as reflect on the vision and expectations that those agents have relatively to the academic investigation in this area. In the global society information, on our days, the enterprises must be concentrated in the task of maintaining competitively and accepting new challenges. Some subjective properties of Design are also subject of analysis, for the importance that they have assumed in the persecution of the design project, like interactions, sensorial aspects, design for pleasure, among others, looking users satisfaction, for thus being to project and construct fruition objects which can be competitive in the global market. All these various aspects must always be linked either to the conception process or to the user satisfaction.
Compartilhamento de competências nos processos de inovação orientada pelo design
2009
The traditional culture of many companies puts design in an advanced phase of the innovation process, acting vertically and in parallel with the other business functions. In Italy this is the standard process for many companies where management consists of engineers or professional figures with a “technology-based” educational background. However in recent decades, leading enterprises in many sectors have begun to develop design at an early phase, adopting a well-established “strategic design” process which requires building a platform of integrated competencies throughout the process of product innovation. In this paper we will examine cases in which design is intended as a mediating and infra-structuring mean, used to involve and structure the innovation process to a degree that does not directly influence the product/service, but is entirely dedicated to the way (process, environment, instruments etc.) by which the desired result is achieved.
The Value of Design in Innovation: results from a survey within the UK Industry
The Design Journal, 2017
A renewed interest in the positive impact of design in industry during the last few years, especially regarding the measurement of that impact, has produced a number of studies and research in the field. All these studies have contributed significantly to increasing the acceptance of design in business, however it is still not totally clear what is the position of design within the business structure and its contributions to other functions in the organisation like innovation. In this paper we present the results of a National survey done in the UK between 2015 and 2016. The purpose of this paper is to provide academics, policy makers, and business support organisations with the insights from this study on the current use of design and potential relationship between design and innovation amongst UK firms today and to consider what this means for the future of design in business.
Strategies for Innovation – An analysis of the multifaceted concept of design
2018
Design is considered fundamental for business performance. Previous empirical work finds that design supports innovation and profits together with R&D. Even though there has been increasing theoretical focus on the complex and multifaceted nature of design, the empirical knowledge of how different usages and integration of design activities relate to innovative propensity and performance is limited. This article provides detailed analyses of how different design activities support innovativeness and novelties’ share of sales. We utilize mixed methods approach combining a qualitative study of firm innovation strategies with quantitative analyses using the Danish Community Innovation Survey, CIS, for 2010 and 2012. Utilizing unique data on design activities in CIS, we analyze the role of different types of design on the propensity for innovation for Danish firms. Thereafter, we estimate the relation between design and innovation performance, measured by the share of sales due to produ...
Model for characterizing the innovation process in design
International Journal of Innovation, 2021
Objective of the study: The value of design needs to be constantly reaffirmed due to its nature with eminently qualitative elements – unlike innovation, which has a quantitative origin. This article aims to explore the relationship between design and innovation and their common points. Methodology/approach: The study has a qualitative character, with an exploratory and descriptive investigation, based on a surveying of the main terms and concepts about design an innovation, both printed and digital publications. Originality/Relevance: From the main points of conceptual convergence, the text proposes an approximation between innovation and design based on a model consisting of the following criteria: application context; structure and organization of the company to generate innovation; dimensions that drive innovation; degree of novelty; and results generated. Main results: With the proposed model for the characterization of the design innovation process, the research concluded that,...
Meanings and Uses of Design for Innovation: Conversations with UK Companies
The Design Journal, 2021
In this paper we discuss how design can have different meanings and uses in practice and what of those are related to innovation processes. The paper looks at diverse theoretical stances in regard to the meaning of design. Later on, the paper describes data collected through in-depth interviews with fifteen UK companies in the manufacturing, engineering, transport, urban living and digital services areas. The findings inform our understanding about definitions and uses of design. In addition, we identify some of the difficulties companies experience in measuring the value and contributions of design, and illustrate alternative methods companies use for that purpose. The paper concludes with a synthesis of the findings from this research.