Rising legal challenges of rising borderless businesses (original) (raw)

The growth of borderless virtual business has experienced enormous support from the consumers. Consumer finds the shopping spree as an experience of freedom, liberty and individualistic preferentiality; much cherished to his or her desire. Unfortunately, the growth of borderless virtual business and a dedicated consumer base behind it has never impede the industry’s growth but put and created more challenges to regulators, legislators and law enforcement agencies to safe guard consumer rights, public trust and laws. The domains of data confidentiality, consumer rights, privacy, commercial laws, shipping policy, refund policy and intellectual property rights and digital distribution-ownership rights are few examples where the debates and discussions have sparred. This paper is all about explaining the intricacies and complexities that kept emerging as the borderless virtual business keep flourishing around the globe.