The resource-based view and value: the customer-based view of the firm (original) (raw)

Journal of European Industrial Training, 2007

Abstract

Purpose – The resource-based view (RBV) explores the role of key resources, identified as intangible assets and capabilities, in creating competitive advantage and superior performance. To a great extent the conceptual analysis and empirical research within the RBV has focused on the firm's perspective of key resources and the value to the firm of these key resources. The other perspective

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