Understanding Competitive Intelligence (original) (raw)

paper cover icon

Understanding Competitive Intelligence

Francis C . DomingoFrancis C . Domingo

Abstract

Competitive Intelligence “the systematic program for gathering and analyzing information about your competitors’ activities…” (Kahaner 1996) “the use of public sources to locate and develop data that is then transformed into information, generally about competitors…” (McGonagle 1998)

Francis C . Domingo hasn't uploaded this document.

Let Francis know you want this document to be uploaded.

Ask for this document to be uploaded.