Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media
Urska Tuskej
Journal of Product & Brand Management, 2018
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Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me
Debbie Macinnis, Valerie Folkes
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Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements
Jos Bartels
Journal of Consumer Behaviour
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The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
Li Huang
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Cultivating Connections: Exploring the Influence of User-Generated Content on Social and Consumer Brand Engagement
Adnan Ali
Zenodo, 2024
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All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Eirini Koronaki
International Journal of Advertising, 2019
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Exploring How Brands Create and Maintain Online Relationships Through Their Websites, Facebook and Instagram Brand Pages
Paulo Rita
Global Fashion Management Conference, 2018
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You’re so lovable: Anthropomorphism and brand love
Aaron Ahuvia
Journal of Brand Management, 2014
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Consumer-Brand Relationships in Social Media
Georgios Tsimonis
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Looking beneath the surface: how brands led to consumer engagement in social media
Sandra Miranda
2016
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Building a human brand: Brand anthropomorphism unravelled
Michael Bendixen
Business Horizons, 2018
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The ‘how’ and ‘why’ of consumer engagement on Facebook
Kasper Bengtson
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Brand Communication through Facebook Altering Consumer Psychology
Anubhuti Yadav
Journal of Content, Community and Communication
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Antecedents and consequences of luxury brand engagement in social media
Amélia Brandão
Spanish Journal of Marketing - ESIC
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Hönisch, L. & Strack, M. (2012). My brand and I - Facebook brand Pages and self-completion. Journal of Business and Media Psychology 12/02 (Open Acess!)
Micha Strack
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Hönisch, L. & Strack, M. (2012). My brand and I - Facebook brand Pages and self-completion. Journal of Business and Media Psychology 12/02.
Micha Strack
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Roderick Brodie, Mark Glynn
Journal of Interactive Marketing, 2014
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The brand meaning co-creation process on Facebook
Benjamin Rosenthal
Marketing Intelligence & Planning, 2017
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Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
Lauren Labrecque
Journal of Interactive Marketing, 2014
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Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising
Valérie Zeitoun, Nathalie Fleck
Psychology & Marketing, 2014
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When do customers engage in brand pages? Effects of social presence
sayed moustafa
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ENHANCING CONSUMER BRAND ENGAGEMENT THROUGH SOCIAL MEDIA
JMRA Publication
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Journal of Product & Brand Management Antecedents of brand love in online network-based communities. A social identity perspective Article information
Chenly Loing
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The construction of the self via association with brands on social network sites
Gisela Ramos Pereira
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Brand Related User Generated Content in Consumer Socialization Process: A Conceptual Model and Research Propositions
Naghmeh Sabermajidi
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Consumer Life and User Generated Content in the Age of Social Media
Bianca Cheregi
MANAGEMENT DYNAMICS IN THE KNOWLEDGE ECONOMY, 2018
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The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships
Maik Hammerschmidt, Linda D Hollebeek
Journal of Service Management , 2022
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Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty
Alessandro M. Peluso, Gianluigi Guido
Journal of Brand Management, 2015
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BRAND ANTHROPOMORPHISM: THE LITERARY LIVES OF MARKETING MASCOTS
Yusra Khogeer
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Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages
Luísa Teixeira Pinto
Journal of Promotion Management, 2019
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