Testing the Differences between International and Domestic Tourists of Jordan: The Issue of Behavior Determinanats (original) (raw)
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Anatolia an international journal of tourism and hospitality, 2019
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Journal of Tourism, Hospitality and Sports, 2019
Visitor satisfaction with their experience and the resulting behavioral intentions or loyalty is vital for successful destination management and marketing. The aim of this study is to understand and evaluate the visitor experience and loyalty at Jerash, an archaeological site in Jordan, and to examine if there is a relationship between experience and loyalty at this site. Research primary data was collected through the distribution of 360 questionnaires to Arab and foreign visitors. The methodology of the study included descriptive analysis, T. test, and F. test, and hypotheses analysis method (Correlation and Regression) by using SPSS. The results of this study showed that is a good visitor experience and loyalty at Jerash site. The relationship between experience and loyalty was also confirmed. Many recommendations have been made that will improve the level of visitor experience and satisfaction, and also raise the level of loyalty to the site Jarash.
International Journal of Heritage, Tourism and Hospitality, 2020
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Management Science Letters, 2019
The tourism sector is considered as one of the most important economic sectors and has great importance in increasing the gross domestic product of any country in the world. Jordan is one of the countries attracting tourism from all over the world because of its natural tourist attractions and industrial parks, as well as the availability of security and safety elements compared with neighboring countries. As the tourism sector is influenced by several factors affecting the tourism sector, this study aimed to investigate the role of the cultural dimensions and their relationships with the Jordanian society characterized by customs and traditions, values, norms and religious beliefs in promoting the tourism sector in Jordan. The study concluded that there was a statistically significant relationship between the cultural dimensions and the tourism promotion, so that the tourism promotion in Jordan was directly influenced by the change in cultural dimensions. The study concluded that the governments should increase the interest of the tourism sector and the need to pay special attention on educating the Jordanian society about the importance of this sector for the benefit of the country, which would positively affect their level of income, alleviate unemployment, and raise the standards of their lives.
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This study aims to assess visitor management at the Jerash archaeological site in Jordan. It also sheds light on their approaches in guiding and managing visitors at the site, and to discover the effectiveness of adopting indirect approaches (soft strategies) by comparison to using direct approaches (hard strategies). This study examines the effects of visitor management practices on the level of experience quality for visitors, as well as on their satisfaction. The primary data has been obtained from various tools, mainly a survey questionnaire. The study has used descriptive analysis and linear regression. Moreover, the researcher has used site observation to assists in supporting, or refuting, the findings. The study has revealed an effect of visitor management on the visitor quality of experience and visitor satisfaction. The study has come up with many recommendations that will improve the effectiveness of visitor management at the Jerash site. Received: 9 August 2020 / Accep...
International Review of Management and Marketing
Throughout the world, the tourism industry is developing at an astonishing rate and contributing to the economy. Since the past decade, it has been continuously evolving by diversifying itself. Within the tourism sector, religious tourism is considered a vital aspect where tourists are motivated due to religious aspects. Considering this aspect, Jordan must be analyzed for its business activities since religious tourism contributes significantly to the economy. Within the current research, the association amongst religious tourism and the perception of the Christian visitor towards the holy site of mount Nebo would be analyzed. The empirical research would be carried out using the likert scales which is part of the survey method. The data gathered would be helpful in extracting information regarding the association of religious tourism at the holy site of mount Nebo and the perception of Christian visitors. The dimensions used to measure the perception of the visitors are accessibility; security and safety; hospitality and local people; social life at the holy site area and; prices. According to the results, the perception of Christian visitors towards the five dimensions was significant. Within a statistical sense, these dimensions and religious tourism maintain a positive relationship.