Marketing and Feminism in Historic Perspective (original) (raw)

Routledge Companion to Marketing and Feminism

Lorna Stevens, Pauline Maclaran

Routledge Companion to Marketing and Feminism, 2022

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Marketing and feminism: a bibliography and suggestions for further research

Pauline Maclaran

Marketing Intelligence & …, 1997

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Selling (Out) Feminism: Sustainability of Ideology–Viability Tensions in a Competitive Marketplace

Suzy D'Enbeau

Communication Monographs, 2011

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Beyond Sentimentalisms and Seductions: Toward a New Feminist Theory of the Market

Daniel Skinner

2010

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The Single Girl Gets a Centerfold: The Rhetorics of Marketplace Feminism

Chadwick Roberts

The Journal of Popular Culture, 2017

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Gender, Marketing and Emotions: A Critical, Feminist Exploration of the Ideological Helix that defines our working worlds

Lorna Stevens

Routledge eBooks, 2018

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Feminist Perspectives in Marketing fin

Olga Kravets

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Remembering female contributors to marketing theory, thought and practice

mark tadajewski

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Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society

Josephine Previte

Journal of Macromarketing, 2020

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Feminism Industry: An Inquiry Into the Corporate Appropriation of Women’s Movement

Ege Öztokat

2018

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Feminism Industry: An Inquiry into the Corporate Appropriaton of Women's Movement

Ege Öztokat

International Journal of Social Sciences and Interdisciplinary Studies, 2018

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Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities

Wendy Hein

Journal of Marketing Management, 2015

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The Transformative Potential of Feminist Critique in Consumer Research

Pauline Maclaran

ACR North American Advances, 2006

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Emily Westkaemper. Selling Women’s History: Packaging Feminism in Twentieth-Century American Popular Culture. New Brunswick, NJ: Rutgers University Press, 2017. ix + 257 pp. ISBN 978-0-813-57633-6, $27.95 (paper), 978-0-813-57634-3 (e-book)

Kristin Hall

Enterprise & Society, 2018

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The Developments of Performative Feminism in Advertising

Briony Appleton

2017

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Leap-frog marketing: the contribution of ecofeminist thought to the world of patriarchal marketing

Pierre McDonagh

Marketing Intelligence & Planning, 1997

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Helen Woodward and Hazel Kyrk: Economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice

mark tadajewski

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The portrayal of women in advertising: An overlooked area of societal marketing

Adel El-Ansary

Journal of the Academy of Marketing Science, 1976

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The fall of Sexism and the Rise of Feminism in Advertising: Brands Advocating Social Justice and Gender Equality

Ljupka Naumovska

2021

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A Corporation in Feminist Clothing? Young Women Discuss the Dove 'Real Beauty' Campaign

Krista Whitehead

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Power feminism, mediated: Girl power and the commercial politics of change

Rebecca Hains

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From state feminism to market feminism?

Judith Squires

International Political Science Review, 2012

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A Feminist View of Commercial Impracticability

Ramona Paetzold

Journal of Legal Studies Education, 1997

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Special session summary Judith Butler, gender theorist: Philosophical and phenomenological insights into marketing and consumer behavior

Jonathan Schroeder

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Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

Susan Dobscha

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Gender Justice and the Market: A Transformative Consumer Research Perspective

Laurel Steinfield

Journal of Public Policy & Marketing, 2016

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Gender(s), Consumption, and Markets

Luca M. Visconti, Pauline Maclaran

Consumer Culture Theory, 2019

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From sexualization to empowerment? The relationship of women and advertising The Abuse of Women and Sexuality In Marketing Image 1. Old Coca-Cola advertisement

Nicole Falconi Loja

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'Gendering anti-consumerism: consumer whores and conservative consumption'

Jo Littler

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Postmodern paralysis: the critical impasse in feminist perspectives on consumers

Pauline Maclaran

Journal of Marketing …, 2005

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Co-opting Feminism: How brands hijack social movements - A comparative study of the illustrative cases 'Redfit' & 'Ladylike

Rebecka Lindholm

2017

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Brandsplaining: Why marketing is still sexist and how to fix it

Angela Louise C . Rosario

Psychology of Women and Equalities Section Review, 2023

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COMMODIFICATION OF FEMINISM WITHIN NEOLIBERALISM: THE NOTION OF FEMVERTISING

Zulal Camgoz Demirel

Commodification of feminism within neoliberalism: The notion of femvertising / Neoliberalizmde feminizmin metalaşması: Femvertising kavramı, 2020

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Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson

Jenna Drenten

2021

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