The Design with Intent Method: A design tool for influencing user behaviour (original) (raw)

Design for Behaviour Change

Design for Behaviour Change, 2017

How users will respond to a certain design or interface, and to what extent this may or may not affect their behaviour as intended, depends as much on the choice of the design strategy as on how well the strategy has been applied. This chapter presents a tool called Dimensions of Behaviour Change, which offers a 'crash course' for designers in how the mind of the user works, and translated into aspects that the designer can work with in order to change behaviour. The tools is intended not only for inspiring designers, but also for guiding them towards finding the right opportunities and the right ways to nudge the user in the desired direction.

Design with intent: Persuasive technology in a wider context

Persuasive Technology, 2008

Persuasive technology can be considered part of a wider field of 'Design with Intent' (DwI) -design intended to result in certain user behaviour. This paper gives a very brief review of approaches to DwI from different disciplines, and looks at how persuasive technology sits within this space.

Making the user more efficient: Design for sustainable behaviour

International journal of …, 2008

User behaviour is a significant determinant of a product's environmental impact; while engineering advances permit increased efficiency of product operation, the user's decisions and habits ultimately have a major effect on the energy or other resources used by the product. There is thus a need to change users' behaviour. A range of design techniques developed in diverse contexts suggest opportunities for engineers, designers and other stakeholders working in the field of sustainable innovation to affect users' behaviour at the point of interaction with the product or system, in effect 'making the user more efficient'. Approaches to changing users' behaviour from a number of fields are reviewed and discussed, including: strategic design of affordances and behaviour-shaping constraints to control or affect energyor other resource-using interactions; the use of different kinds of feedback and persuasive technology techniques to encourage or guide users to reduce their environmental impact; and context-based systems which use feedback to adjust their behaviour to run at optimum efficiency and reduce the opportunity for user-affected inefficiency. Example implementations in the sustainable engineering and ecodesign field are suggested and discussed.

Design for Behaviour Change : Theories and Practices of Designing for Change

e-space (Manchester Metropolitan University), 2017

This chapter offers an introduction to mindful design and its potential to promote responsible behaviour change. While it is recognised that design changes users' behaviour, design often has inadvertent consequences which are not considered at the point of designing, and which can cause significant social, environmental or other issues later. In this chapter, it is argued that mindfulness-as an attitude of awareness and attentiveness-can be embedded in design and as such can help users to make more responsible decisions through the use of mindful design. The argument proceeds through the analysis of the concepts of mindfulness and mindful design, and is supported by a number of examples to explain the role and position of mindful design as a useful approach to designing for behaviour change.

Defining the Behavioural Design Space

2021

Behavioural Design has emerged as an important means for encouraging desired behaviour in a number of areas. These for example include health, safety, and sustainability (Bhamra et al., 2011; Cash et al., 2017a; Catania et al., 1990; McDonald et al., 2002; Tromp & Hekkert, 2014, 2018). Behavioural design (also often referred to as Design for Behaviour Change) focuses on redirecting behavioural patterns by understanding current behaviour patterns, and designing interventions aiming at achieving desired behavioural effects (Khadilkar & Cash, 2020). As such, behavioural design builds on key insights from design, social science, and cognitive psychology (Niedderer et al., 2017). A number of (primarily behavioural) parameters have been used across theories and design domains. For example, people’s motivation and ability have been used in persuasive technology in Fogg’s (2009b) Behavioural Model, and cognition, timing and social context are key in Catania et al.’s (1990) Aids Risk Reducti...

User Diversity in Design for Behavior Change

2014

Recently, using design to change user behavior for the purpose of sustainability has gained considerable interest. One of the essential aspects of design for behavior change is to choose the right design intervention strategy for the right behaviors and for the right individuals. In this respect, consideration of different user characteristics when designing for behavior change is critical to ensure positive behavior change. This paper argues that user diversity can be addressed by grouping users with similar characteristics into different user types. It provides a framework and a methodology to create these user types based on psychological variables including global environmental attitude, attitude towards behavior, subjective norms, perceived behavioral control, intention and finally personality traits. It discusses how the framework and the methodology could be integrated into design process, and illustrates the process by using hypothetical user types. The aim of this illustration is to clarify the predicted outcome of the methodology. As a result, four main user types are proposed: irresponsible users, undecided users, worried users and lastly enthusiastic users. Design intervention strategies are matched with these user types and the paper concludes with a brief discussion on the implications of the framework and methodology for design for pro-environmental behavior change.

1 Design and Ethics of Product Impact on User Behavior and Use Practices

2015

Abstract. Smart technologies and progressive automation raise questions concerning the use of such technologies. The design challenge to enhance usability cannot be seen apart from the broader societal, and ethical concern of how technologies are accommodated in a way of living. The designer’s tinkering to improve usability, is therefore an ethically relevant practice, as is the consumers engagement with new technologies. Explicit consideration and design of product impact can help to improve the accommodation of technology. The ethical problem of product impact and freedom is treated by elaborating that product impact not so much infringes on freedom but provokes specific forms of freedom.