Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses (original) (raw)

International Journal of Entrepreneurship and Small Business

Abstract

The purpose of this paper is to provide an insight into entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses in Ireland, when owner-manager perceptions are taken into account. Following an exploration of the major theoretical approaches of SME internationalisation and performance, and entrepreneurial/market orientations, a qualitative study is undertaken on owner-managers of four born global firms to present a conceptual model. Although there are a number of studies on born global firms and extensive research on entrepreneurial and market orientations, this study proposes to combine internationalisation and orientation approaches in studying small and micro-businesses. Future studies could empirically test the proposed new conceptual model within a large sample.

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