Think Local, Act Global: A Call to Recognize Competing,Cultural Scripts (U.C.V.Haley & G.T. Haley) (original) (raw)

Think Local, Act Global: A Call to Recognize Competing,Cultural Scripts (U.C.V.Haley & G.T. Haley)

Dialogue, Debate and Discussion - invited response to John W. Meyer. Article introduction (by Liisa Valikangas): "Insightful scripting may require a pursuit of knowledge that is nuanced with local and historical idiosyncracies (Kieser, 1994). Corporations around the globe exhibiting similarity may indeed bestow legitimacy; yet such global standards may bear multiple cultural interpretations (e.g., Adler, Doktor, & Redding, 1986). And while emerging economies undergo seemingly similar phases in their economic transition from rural to advanced, their local uniqueness can fuel the metanational innovation global corporations seek (Doz, Santos, & Williamson, 2001). Seeing the world differently will also support the search for strategic novelty (Valikangas & Gibbert, 2015) and ultimately make economies more resilient through their explorative variation."