New perspectives in internet retailing: a review and strategic critique of the field (original) (raw)
Related papers
Retailer adoption of the internet–implications for retail marketing
European Journal of Marketing, 2000
To date, most of the commentary on the impact of the Internet on retail marketing has been anecdotal, offering exaggerated speculative forecasts of its future potential. One view contends that the Internet will become a major new retail format, replacing the traditional dominance of fixed location stores. However, little academic research exists to either disprove or support the claims of Internet penetration by retailers. Seeks to redress the balance by presenting a comprehensive and rigorous review of UK retailer Internet activities. A sampling frame of 1,099 UK retail multiples was used, and each Web site individually inspected to categorise the range of marketing functions and services offered. The findings indicated that, despite the hype, the majority of retail organisations surveyed have not yet registered a Web site address. Moreover, of those retail organisations that have developed a Web site, the vast majority are using it primarily as a communication tool to promote corporate or product information to Internet users, rather than to support direct sales. In conclusion, summarises the implications of these current levels of Internet activity for the future of retail marketing.
A Literature Review on the Studies of Internet Retailing Management
This paper reviewed the studies of Internet retailing management. It found that, in general, most of the papers on the topic took focus on Internet retailing strategy and online merchandise management. Specifically, it drawn following conclusions: First, there were six major incentives for firms to adopt Internet retailing, including improving internal communication, improving operational efficiency, facing competition, enhancing customer services, reaching out to a wider audience, and improving relations with suppliers. Second, cost of Internet trading and consumer preference were negatively, while status of Internet retailing strategy, technology capability, Internet communication preference, Internet marketplace, and market development opportunity were positively, affect firms to adopt Internet retailing. Third, market positioning, business model, estimation of the market size, Internet-based innovative application, and strong brand of website were the key factors for the success of an online retailing website. Fourth, cross-channel conflict might be reduced by reconstructing the business process or adjusting the pricing strategy, while Internet retailing inventory might be improved by firms' zero inventory policy, in-stock inventory policy, and dynamic inventory policy. Finally, a firm's quality of logistics and delivery could be increased by high-value-package strategy and emergency transshipments. Implications of these conclusions were suggested.
Internet retailing: enablers, limiters and market consequences
Journal of Business Research, 2004
Despite a tremendous and enthusiastic reception for Internet retailing in the last few years, this new channel has not performed as anticipated, nor has its acceptance been as pervasive as originally expected. This paper details the many inherent structural and functional weaknesses of Internet retailing. Various strategies designed to improve the performance of e-tailers are explored. D
Web retailing adoption: exploring the nature of internet users web retailing behaviour
Journal of Retailing and Consumer services, 2003
The interaction of consumers and marketers within the Web environment, particularly for retailing/purchasing is a growing area of importance. This paper focuses on examining Internet users adoption of the Web for retail usage. It uses the Technology Acceptance Model Davis (Int. J. Man-Mach. Studies 38 (1993) 475) as a theoretical foundation to explore adoption of this technology for retail usage. The study also adds what are argued to
2005
The rapid growth of e-commerce is imposing profound impacts on modern society. On the supply side, the emergence of e-commerce is greatly changing the operation behavior of some retailers and is increasing product internationalization due to its geographically unlimited nature. On the demand side, the pervasiveness of e-commerce affects how, where, and when consumers shop, and indirectly influences the way in which we live our lives. However, the development of e-commerce is still in an early stage, and why consumers choose (or do not choose) online purchasing is far from being completely understood. To better evaluate and anticipate those profound impacts of e-commerce, therefore, it is important to further refine our understanding of consumers' e-shopping behavior. A number of studies have investigated e-shopping behavior, and reviewing them is valuable for further improving our understanding. This report aims to summarize previous e-shopping research in a systematic way. In t...
Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review
2017
A growing body of research has emerged on digital retailing due to the introduction and rapid spread of technologies that changed the retail settings. Retailers are constantly making decisions about the implementation of digital technologies, evaluating every negative and positive effect from the costs saving to the customers’ satisfaction (Verhoef et al., 2009). These developments are modifying the way to do shopping, making it more exciting and involving, thanks to a large range of services offered (Liao & Shi, 2009). This systematic review of the literature (Tranfield et al., 2003) aims to identify, classify, and analyze the main current research fields on digital retailing developing an overall interpretation of the topic investigated. The process of analysis has been divided into three stages. In the first one, authors planned the review by delimiting the subject area, identifying the main purposes of the analysis, and consequently developing the review protocol including detai...
Factors affecting retailer adoption of the Internet in Ireland
Conference papers, 2007
To date, most of the commentary on the impact of the Internet on retailing in Ireland has been anecdotal and there is a paucity of academic empirical research examining the factors affecting Internet adoption by retailers in Ireland. The primary aims of this research are to identify the key factors perceived as being influential in determining the resultant level of adoption among traditional retailers in Ireland and to examine the extent and level of its' adoption in the Irish retail sector. This paper represents the results from an exploratory investigation employing multiple case studies as the first of a two-stage methodology to explore the key factors influencing traditional retailers'