Food safety: building consumer trust in livestock farmers for potential purchase behaviour (original) (raw)
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A Methodological Review of the Impacts of Risk and Trust on Consumer Behaviour Towards Food Safety
2004
Consumers' attitudes to trust and risk are key issues in food safety research and attention needs to be focused on clearly defining a framework for analysing consumer behaviour in these terms. By creating a platform, or benchmark, it is hoped that more succinct policy programmes may be initiated to better communicate relevant issues to consumers. In order to achieve this, a detailed review of the recent literature surrounding risk, trust and, the relationship between the two must be conducted. This paper aims to collate the literature in the fields of consumer attitudes to trust and risk. It provides an insight into the economic and other modelling procedures available to measure consumers' attitudes to risk and trust in food safety and specifically notes the need for future research to concentrate on examining risk and trust as highly related variables rather than two distinct concepts.
Examining Consumers\u27 Trust in the Food Supply Chain
2020
Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production agriculture, food processing, food retail, and food safety regulation, with the greatest level of trust assigned to production agriculture. Trust in these sectors of the food supply chain were also positively correlated to one another. Regression models for trust in each agricultural sector were significant but only accounted for 9% ...
Examining Consumers' Trust in the Food Supply Chain
Journal of Applied Communications, 2020
Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production agriculture, food processing, food retail, and food safety regulation, with the greatest level of trust assigned to production agriculture. Trust in these sectors of the food supply chain were also positively correlated to one another. Regression models for trust in each agricultural sector were significant but only accounted for 9% of the variance in the dependent variable at most. Direct engagement in agriculture was a positive predictor in trust across all four areas, and use of social media was a negative predictor for trust. Income and gender were also found to be predictors of trust in production agriculture, food processing, food retail, and food safety regulation. The findings from this study can be used to guide future communication to increase the level of trust in the food supply chain, which would also increase consumers' purchasing intent.
Trust building in livestock farmers: an exploratory study
Nutrition & Food Science, 2002
Increased incidents of food poisoning in recent years have greatly shaken consumers confidence in food. Livestock farmers are among the least trusted parties in the food supply chain. Building trust between consumers and livestock farmers is critical in order to maintain benefit to both parties. In this context, this paper attempts to explore the process on how trust is developed. By adopting stepwise multiple regression, a conceptual model was tested with 182 respondents. Empirical results showed that trustful information, care for consumers, honesty and fairness to consumers are important to building trust during the period of food safety concerns. Suggestions for future research together with implications for livestock farmers are given.
Information Transparency Matters in Relation to Consumer Trust in Food Safety
Australasian Conference on Information Systems 2018
The purpose of this article is to provide an integrative conceptual model and propositions to assist in understanding whether information transparency matters under the support of traceability systems and online social networking information in relation to consumer trust in food safety. Extant literature forms the foundation for this article. A conceptual model resulting from this proposes that information on food products provided by traceability systems is proposed to stimulate consumers' perceived knowledge of food products. Furthermore, online social networking information advances consumer trust in food product safety. The conceptual model proposes three testable propositions and provides insights into food information that consumers find useful for developing trust in food products.
2012
In this study the effect of consumers’ trust in agencies on risk perceptions, risk attitudes and selfreported responses to food safety events is assessed. The particular focus is on how trust has influenced self-reported reductions in consumption of beef in the U.S. and Canada, and pork in Canada arising from food safety concerns. Data for this analysis was collected through online surveys and was analysed using tobit and probit models. Results show that general trust significantly influences risk perceptions and risk attitudes about beef and pork consumption in Canada and beef consumption in the U.S. Although there are some variations in results, trust in agencies significantly influence risk perceptions, risk attitudes and reductions in consumption of beef and pork in Canada and beef in the U.S. Compared to males, female respondents have higher risk perceptions and lower risk attitudes about beef and pork in Canada and beef in the U.S. and were more likely to reduce their pork con...
Trust: The Importance of Distinguishing between Different Actors and Dimensions
2006
Many consumers lack insight into today's complex food production systems. This paper investigates the relationship between consumer confidence in the safety of food in general and consumer trust in particular institutions and organisations. The first aim of the study was to develop and validate a scale to measure general consumer confidence in the safety of food. From the analysis, two distinct dimensions emerged that were labelled 'optimism' and 'pessimism'. The second aim of this study was to investigate to what extent general consumer confidence in the safety of food was related to consumer trust in institutions and organisations responsible for the management of food safety, taking into account three underlying dimensions of trust, namely competence, openness and care for public wellbeing. The results indicate that the degree to which trust was related to optimism and pessimism was dependent upon both the actor and the dimension of trust.
Risk Analysis, 2007
Understanding of the determinants of consumer confidence in the safety of food is important if effective risk management and communication are to be developed. In the research reported here, we attempt to understand the roles of consumer trust in actors in the food chain and regulators, consumer recall of food safety incidents, consumer perceptions regarding the safety of particular product groups, personality characteristics, and sociodemographics, as potential determinants of consumer confidence in the safety of food. Consumer confidence in the safety of food was conceptualized as consisting of two distinct dimensions, namely, "optimism" and "pessimism." On the basis of a representative sample of 657 Dutch consumers, structural equation modeling was applied to simultaneously estimate the effect of the determinants on both "optimism" and "pessimism." The results indicated that, to a considerable extent, both optimism and pessimism about the safety of food arise from consumer trust in regulators and actors in the food chain and the perceived safety of meat and fish rather than other product categories. In addition, support was found for the notion that optimism and pessimism are conceptually distinct, as these dimensions of confidence were partly influenced by different determinants. The results of this study imply that consumer confidence in the safety of food could be enhanced by improving both consumer trust in societal actors, and consumer safety perceptions of particular product groups.
Consumer Trust in Food Safety Requires Information Transparency
Australasian Journal of Information Systems
This paper proposes a conceptual model to understand how information transparency matters can support consumer trust in food safety. Beside food labels, food product information can be disseminated by the support of technologies including traceability systems and social media. This article studies extant literature to provide a knowledge base for the development of a conceptual model. Information provided by traceability systems is deemed to increase a consumer’s knowledge of a food product. Furthermore, social media is considered as a well-informed source that provides some useful information to consumers. Therefore, we argue that technology-supported information supports and enhances the information consumers need to make their own judgement about the safety of a food product. Three testable propositions are developed from a conceptual model that provides insights into food information that consumers find helpful for developing trust in food safety.