Neuhofer, B., Buhalis, D., Ladkin, A., 2012. Conceptualising technology enhanced destination experiences. Journal of Destination Marketing & Management, 1(1–2): 36-46. (original) (raw)
Related papers
2012
Barbara Neuhofer B, Dimitrios Buhalis, Adele Ladkin (2012), Conceptualising technology enhanced destination experiences, Journal of Destination Marketing & Management 1 36–46 a b s t r a c t The notion of creating rich and memorable experiences for consumers constitutes a prevalent concept in the tourism industry. With the proliferation of destination choices and increasing competition, it has become critical for destinations to find innovative ways to differentiate their products and create experiences that provide distinct value for the tourist. However, currently two major paradigm shifts are drastically changing the nature of experiences, the understanding of which is crucial for destinations to create successful experiences in the future. Experiences are transforming as (a) consumers now play an active part in co-creating their own experiences and (b) technology is increasingly mediating experiences. Despite the amount of literature recognising the impact of technology on experiences, a holistic conceptualisation of this change is missing. This paper thus raises the need to conflate the two-fold paradigm shift and calls for new reflections on the creation of experiences. The aim is to explore technology as a source of innovation to co-create enhanced destination experiences. The paper contributes on three levels: by introducing and conceptualising a new experience creation paradigm entitled Technology Enhanced Destination Experiences, by proposing an extended destination experience co-creation space in the pre/during/post phases of travel and by discussing managerial implications of this development for the future creation and management of experiences in a destination context.
Conceptualising technology enhanced destination experiences
Journal of Destination Marketing & Management, 2012
The notion of creating rich and memorable experiences for consumers constitutes a prevalent concept in the tourism industry. With the proliferation of destination choices and increasing competition, it has become critical for destinations to find innovative ways to differentiate their products and create experiences that provide distinct value for the tourist. However, currently two major paradigm shifts are drastically changing the nature of experiences, the understanding of which is crucial for destinations to create successful experiences in the future. Experiences are transforming as (a) consumers now play an active part in co-creating their own experiences and (b) technology is increasingly mediating experiences. Despite the amount of literature recognising the impact of technology on experiences, a holistic conceptualisation of this change is missing. This paper thus raises the need to conflate the twofold paradigm shift and calls for new reflections on the creation of experiences. The aim is to explore technology as a source of innovation to co-create enhanced destination experiences. The paper contributes on three levels: by introducing and conceptualising a new experience creation paradigm entitled Technology Enhanced Destination Experiences, by proposing an extended destination experience cocreation space in the pre/during/post phases of travel and by discussing managerial implications of this development for the future creation and management of experiences in a destination context.
2013
The notion of experiences constitutes an important concept in the context of travel and tourism. Tourism experiences are increasingly determined by experience co-creation and technology use. Considering the lack of literature addressing these changes, this paper has the aim to discuss the importance of co-creation and technology in the creation of enhanced experiences and higher value for the tourist. The paper contributes by conceptualising a fourquadrant Tourism Experience Value Matrix and by suggesting that with the increasing intensification of co-creation and technology-use, the value for the tourist can be maximised leading to enhanced tourism experiences. The paper conceptually differentiates between four major types of tourism experiences to provide a better understanding of their respective value progression and discusses its implications for tourism practice and research.
"The notion of consumers increasingly striving for experiences constitutes a prevalent concept, particularly in tourism, as one of the largest experience creating industries. The recent impact of information and communication technologies has profoundly changed the nature of tourist experiences, the understanding of which is crucial for creating and delivering competitive experiences in the future. However, there is evidence that experiences in a technology-mediated context are currently little understood. This led to the purpose of this paper to conceptualise the new phenomenon Technology-Enabled Enhanced Tourist Experiences to understand, manage and create these experiences in the future."
Neuhofer, B., Buhalis, D. and Ladkin, A. 2014. A Typology of Technology-Enhanced Tourism Experiences
2013
Experiences constitute the essence of the tourism industry. While literature has recognised the recent impact of technology on experiences, its empirical exploration remains scarce. This study addresses the gap by empirically exploring five leading industry cases to generate a holistic understanding of technology enhanced tourism experiences. The main contribution of this paper lies in the development of a nine-field experience typology matrix based on the increasing intensity of co-creation and technology implementation. The final contribution of this study is the development of an experience hierarchy and discussing its relevance for experience enhancement in tourism research and practice.
Neuhofer, B., Buhalis, D., Ladkin, A., 2014, A typology of technology enhanced experiences, International Journal of Tourism Research, 16: 340–350. Experiences constitute the essence of the tourism industry. While the literature has recognized the recent impact of technology on experiences, its empirical exploration remains scarce. This study addresses the gap by empirically exploring five leading industry cases to generate a holistic understanding of technology-enhanced tourism experiences. The main contribution of this paper lies in the development of a nine-field experience typology matrix based on the increasing intensity of co-creation and technology implementation. The final contribution of this study is the development of an experience hierarchy and discussing its relevance for experience enhancement in tourism research and practice.
UNDERSTANDING AND MANAGING TECHNOLOGY-ENABLED ENHANCED TOURIST EXPERIENCES
UNDERSTANDING AND MANAGING TECHNOLOGY-ENABLED ENHANCED TOURIST EXPERIENCES Barbara Neuhofer Bournemouth University Bournemouth, UK e-mail: bneuhofer@bournemouth.ac.uk and Dimitrios Buhalis Bournemouth University Bournemouth, UK e-mail: dbuhalis@bournemouth.ac.uk ABSTRACT The notion of consumers increasingly striving for experiences constitutes a prevalent concept, particularly in tourism, as one of the largest experience creating industries. The recent impact of information and communication technologies has profoundly changed the nature of tourist experiences, the understanding of which is crucial for creating and delivering competitive experiences in the future. However, there is evidence that experiences in a technology-mediated context are currently little understood. This led to the purpose of this paper to conceptualise the new phenomenon Technology-Enabled Enhanced Tourist Experiences to understand, manage and create these experiences in the future. Key Words: Experience economy; tourist experiences; information and communication technologies; experience co-creation; INTRODUCTION
A Typology of Technology-Enhanced Tourism Experiences
International Journal of Tourism Research, 2013
Experiences constitute the essence of the tourism industry. While literature has recognised the recent impact of technology on experiences, its empirical exploration remains scarce. This study addresses the gap by empirically exploring five leading industry cases to generate a holistic understanding of technology enhanced tourism experiences. The main contribution of this paper lies in the development of a nine-field experience typology matrix based on the increasing intensity of co-creation and technology implementation. The final contribution of this study is the development of an experience hierarchy and discussing its relevance for experience enhancement in tourism research and practice.
CO-CREATION AND TECHNOLOGY: ACONCEPTUAL APPROACH TO ENHANCE TOURISMEXPERIENCES
CAUTHE 2013 Conference Proceedings CO-CREATION AND TECHNOLOGY: A CONCEPTUAL APPROACH TO ENHANCE TOURISM EXPERIENCES Barbara Neuhofer Dimitrios Buhalis Adele Ladkin Bournemouth University ABSTRACT The notion of experiences constitutes an important concept in the context of travel and tourism. Tourism experiences are increasingly determined by experience co-creation and technology use. Considering the lack of literature addressing these changes, this paper has the aim to discuss the importance of co-creation and technology in the creation of enhanced experiences and higher value for the tourist. The paper contributes by conceptualising a four-quadrant Tourism Experience Value Matrix and by suggesting that with the increasing intensification of co-creation and technology-use, the value for the tourist can be maximised leading to enhanced tourism experiences. The paper conceptually differentiates between four major types of tourism experiences to provide a better understanding of their respective value progression and discusses its implications for tourism practice and research. KEYWORDS: Tourism experiences, co-creation, value, information and communicationtechnologies, tourism experience value matrix, value progression