Corporate Social Responsibility and Business Objectives (original) (raw)

The major internal reason for forming CSR policy was the realization by the management and the owners of the direct correlation between the economical results of the companies activities and their image, behavior patterns towards personnel, partners, society in general and the environment. Image can be a tool of commercial success. Such hierarchy of aims and means is leading towards basing CSR policy building not on eternal ethic principles, rooted at the Christianity, but on "opportunistic ethics", public opinion. Of course, there are companies, which perceive or at least declare healthy development of a company as a living body, the wellbeing of all stakeholders, society in general and the environment as priority objective. This approach is the closest to the vision of catholic social thought. In this vision the concept of company's social responsibility is broader and deeper then CSR definition. It includes responsibility in front of God and people for one's activity, serving God in the business field.