Making up Art, Videos and Fame: The Creation of Social Order in the Informal Realm of YouTube Beauty Gurus (original) (raw)
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In the networked digital communication spaces, interactive media channels carrying heterogeneous production of meaning have emerged. These channels are accompanied by collective and collaborative media practices which include all aspects of production, distribution, use and evaluation of narrated content. In peer-to-peer-networks a 360-degree feedback (also known as multi source feedback) affects the combination of procedural communication and conceptional learning that is required for modern technology-assisted learning. Many areas of daily life and popular culture are accompanied by a variety of evaluation practices, which are not just another management tool – they are also new forms of self- and external commutation that have emerged. Before this background this essay will examine the reasons of the evaluation practices and the selfadjusted learning processes that emerged with the growth of the make-up tutorials on YouTube that are based on mutual and permanent evaluation, which comprise the entire social and cultural space and often adopt forms of business practices.