Semiotics of Brand (original) (raw)

2012

View PDFchevron_right

Applied Brand Semiotics

Jamin Pelkey

The American Journal of Semiotics 34(3-4), 2018

View PDFchevron_right

Semiotics of Brand Building

Sudio Sudarsan

Cases on Branding Strategies and Product Development: Successes and Pitfalls

View PDFchevron_right

Advances in Brand Semiotics and Discourse Analysis 2023 TOC and Intro

george rossolatos

Advances in Brand Semiotics and Discourse Analysis , 2023

View PDFchevron_right

Applying Structuralist Semiotics to Brand Image Research, PUBLIC JOURNAL OF SEMIOTICS 2012, VOL. 4 (1)

george rossolatos

Public Journal of Semiotics 4(1)

View PDFchevron_right

Towards a Semiotics of Brand Equity: On the Interdependency of Meaning Surplus and Surplus Value in a Political Economy of Brands (August 2011), Chinese Semiotic Studies Vol.7

george rossolatos

View PDFchevron_right

Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

François BOBRIE

Recherche et Applications en Marketing (English Edition), 2018

View PDFchevron_right

Seminar on building strong brands with structuralist rhetorical semiotics, New Bulgarian University, Sofia September 19th 2014

george rossolatos

View PDFchevron_right

Brand meaning and its social categories: A semiotic approach for future marketing

Susi Yuliawati

Journal of Eastern European and Central Asian Research (JEECAR)

View PDFchevron_right

3rd International Conference & Exhibition on Semiotics and Visual Communication 2017>branded. the semiotics of branding – culture + context

Evripides Zantides

View PDFchevron_right

Spatial mediation for the Tory Burch brand: a semiotic approach to branding

Vera Pereira-Barretto

CIMODE 2016 - 3o Congresso Internacional de Moda e Design | ISBN 978-972-8692-93-3 2752

View PDFchevron_right

Marketing Semiotics: Analysis of Connotations and Brand Building

GAURI PATHAK

2015

View PDFchevron_right

Brand in the Philosophical Sense: from Object to Person

Ekaterina Milyaeva

International Journal of Engineering & Technology, 2018

View PDFchevron_right

Branding and contemporary cognition: a semiotic approach to communication e ectiveness

Patricia Dias

View PDFchevron_right

3rd International Conference on Semiotics and Visual Communication: branded – the semiotics of branding in culture and context at the Cyprus University of Technology, Lemesos: Visual Person Branding

Prof. Dr. Nicholas Qyll

2017

View PDFchevron_right

BRAND BUILDING IN A SEMIOTIC AGE: DEVELOPING MEANINGFUL BRANDS WITH CREATIVE MULTIMODAL TOOLS CULACHE OANA

Carmen Tita

View PDFchevron_right

Brand response analysis: a Peircean semiotic approach

Eneus Trindade Barreto Filho Trindade Barreto Filho

View PDFchevron_right

Beneath Brand Strategies, Forms of Life (Part II)

Alain Perusset

2024

View PDFchevron_right

The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation

Nathalie Veg-Sala

Qualitative Market Research

View PDFchevron_right

Social Constructionism and the Corporate Brand: Semiotic Analyses of Print Adverts

Olutayo Otubanjo

Business Management and Strategy, 2013

View PDFchevron_right

A semiotic analysis of the extendibility of luxury brands

Elyette Roux

Journal of Product & Brand Management, 2014

View PDFchevron_right

What do affluent Chinese consumers want? A Semiotic Approach to Building Brand Literacy in Developing Markets

Laura Oswald

View PDFchevron_right

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I

george rossolatos

View PDFchevron_right

Brand building in a semiotic age. Developing meaningful brands with creative multimodal tools

Oana Culache

View PDFchevron_right

One, two, three: A practical brand anatomy

Ana Corte-Real

The Journal of Brand …, 2010

View PDFchevron_right

Brandology – New Generation of Market(Ing) Knowledge

Dimitar Trendafilov

Semiotica, 2015

View PDFchevron_right

The Semiology of Changing Brand Image

David Crowther

Journal of Research in Marketing and Entrepreneurship, 2003

View PDFchevron_right

Tropes of Branding in Forms of Life

Asif Agha

Signs and Society, 2015

View PDFchevron_right

The Brand as an Economic Value and Sign

Dimitar Trendafilov

View PDFchevron_right

Semiotics : about logo, identity and brand image

Jerome Guibourge

HAL (Le Centre pour la Communication Scientifique Directe), 2020

View PDFchevron_right

Brand consumption and narrative of the self

Sharon Schembri

Psychology & Marketing, 2010

View PDFchevron_right

Marketing semiotics

serban silviu

View PDFchevron_right

Branding and contemporary cognition: a semiotic approach to communication effectiveness

Patricia Dias

View PDFchevron_right

Semiotics of Brand (original) (raw)

Related papers