The Beauty Industry' s Influence on Women in Society (original) (raw)
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Can Cosmetics’ Advertisements Be An Indicator of Different Perceptions of Beauty Amongst Countries?
Aesthetic Plastic Surgery
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Fine Lines is a study investigating the language used in adverts for female facial cosmetics (excluding makeup) in UK Vogue magazine. The study queries whether this has been affected by the introduction and rise in popularity of minimally invasive aesthetic procedures to alleviate the signs of facial ageing. The contemporary cultural landscape is explored: this includes the ubiquitous nature of advertising as well as the growth of the skincare market. Emergent thematic analysis of selected advertisements showed a change in the language used before the introduction of the aesthetic procedures (1992 and 1993) compared with later years (2006 and 2007). We have noted a decline in numbers of advertisements within some themes (nourishing in particular showed a marked fall in number of mentions) while others have shown increases (those offering protection against UV radiation and pollution increased by 50% in the later data set). The remaining thematic categories were relatively constant o...
Advertising, Model Usage and the Choice of Cosmetic Products by Women of Uyo Metropolis
This study sought to ascertain whether women in Uyo metropolis are influenced in their consumption of cosmetics by advertisements and model usage in advertising. The study was informed by the widespread assumption that the use of models in advertising by manufacturers significantly influenced women's preferred brands and choice of cosmetics. The study employed the survey research method and the instrument for data gathering was the questionnaire. Four hundred copies of questionnaire were distributed using purposive sampling method. From the study, the research found out that although women appreciate and greatly patronise cosmetic products, the use of models in advertisement was not a major consideration in their purchase decisions. Rather the quality of the products transmitted through the word of mouth from friends, families and peers were the major determinants of the choices of cosmetics' products. Nevertheless, some respondents particularly the young women were to some extent influenced by the personality of the models used. The researcher therefore recommends that, there is need for increased advertising strategies and initiatives using models that have believable personalities and can resonate with the target audience. Secondly, policies should be put in place to ensure that advertising messages are in sync with the product qualities as consumers are increasingly disbelieving advertising messages.
A STUDY ON THE UTILITY VALUE OF COSMETICS TO THE CONSUMERS
Beauty has been the prerogative of the fairer sex since ages. The image a person protects is of basic and significant importance to career development, opportunity, peer status and ultimate achievement. Good health and attractive appearance has always been an asset to a person moving in good society. The cult of beauty is no longer the prerogative of the idle rich women, but a social fact, not a luxury but an obligation and not a necessity but a priority for every woman, whatever is her standing in the society. During the last two decades, women have understood the importance of beautification more than ever before. This led to an increase in the protection of beauty aids and of toiletries and cosmetics. These cosmetics are used to make an individual appear better, more attractive or more impressive. Cosmetics are produced in various forms like creams, gels, colognes. Cosmetics business provides employment opportunities to millions of people. Today cosmetics play a great role in everyday life and the cosmetic industry has developed into a billion dollar business and earns a huge amount of foreign exchange.
Behind the Façade: Motivations for Cosmetic Usage by Women
Behind the Façade: Motivations for Cosmetic Usage by Women., 2021
Given the wealth of literature on appearance manipulation generally, it is, perhaps, surprising that cosmetic usage receives so little empirical attention, and perhaps reflects a patriarchal approach to "appropriate" research areas. Incorporating a postfeminist approach, the current study aims to address, in part, this lacuna by providing a contemporary synopsis of the various and diverse motivations for cosmetic usage. Online, written responses to a semi-structured questionnaire were collected. In response to six broad questions, for example, "Why do you currently use cosmetics?", respondents were encouraged to write, in as much detail as they liked, on their motivations for using cosmetics. Thematic analysis, using deductive and inductive approaches, revealed four main themes: "Multiple selves"-Conformity, Impression Management, and Judgment; Enhancement and Confidence; Fun, Creativity and Well-being; and Signification and Identity. Whilst some of the...
Women representation on beauty brand
Beauty brand advertisement has a fairly close relationship with women. This is because women are the main target of these products. Therefore, how women are represented in beauty product advertisements has an important value that can influence the stereotypes of women in society. Women are frequently discriminated against or portrayed as objects in the media, whether in films or news. In this study, the researcher aims to analyze the representation of women in advertisements, especially beauty brand advertisements. By using critical discourse analysis of video advertisements from several beauty brands, the advertisements will be analyzed using Sara Mills' three-stage analysis, because Mills (1998) stated that CDA analyzes how text, news, photos, and films, including advertisements, represent women. This research is a qualitative descriptive study using a critical discourse analysis approach. This study uses the theory of CDA by Sara Mills, especially the feminist stylistic three-stage analysis model. By using analysis at the level of words, phrases or sentences and discourse, the researcher examines how women are represented in beauty brand video advertisements and the ideology that underlies the representation. The data for this research is verbal language contained in the video advertisements. The researcher found that women were represented positively. Women are represented as subjects who have the power to do something and have full control over themselves. From the representation, it is found that there are feminist ideological values that underlie the representation.
The future is female : femvertising and attitude formation towards beauty brands
Journal of Contemporary Management, 2020
Many beauty brands make use 'femvertising' which has piqued the interest of South Africa Generation Y and Generation Z female consumers. Femvertising has been studied quantitatively; however, limited research has been conducted from a qualitative perspective, and within the South African context, on the influence of femvertising on attitudes to beauty brands. Therefore, the purpose of this study was to explore the influence of femvertising on attitude formation towards beauty brands among South African Generation Y and Generation Z female consumers. Understanding this influence proves essential to marketers as Generation Y and Generation Z female consumers are becoming the largest, most powerful consumers of beauty brands. This study was conducted using a descriptive, qualitative approach. Three group interviews were conducted, during which questions were posed about femvertising and the 'attitude towards the advertisement' model. The findings were analysed using deductive content analysis, which indicated that femvertising does influence Generation Y and Generation Z women's judgements about beauty advertisements, which in turn influence their beliefs, feelings and attitudes towards beauty advertisements and beauty brands. Advertisers can use femvertising to increase awareness, interest about beauty brands and stimulate positive emotions that will lead to positive attitudes towards femvertising advertisements and beauty brands. Key phrases Attitude, beliefs, feelings, Feminism, femvertising and judgements Great strides were made towards accepting feminism in nations such as the United States of America and Europe, where feminism is far more advanced than in emerging nations. Feminism has only quite recently become openly accepted in emerging nations such as South Africa and is discussed in detail in section 4.2 below.
IAEME Publications, 2019
Everyone wants to be beautiful. The global world we are living in sets stereotypes that become models. Models that are over represented all around us: in the magazines, on the television, in the fashion shows, in the commercials, in the streets and even at work or atschool. It is a fact; everybody wants to look like the magazines figures, men as well as women a perfect skin and a perfect body for a perfect life. Some women cannot imagine facing the day without makeup on their face. In extreme cases, women won't allow anyone to see them without their faces made up for the day. Women today are constantly being reminded of what is considered beautiful. There are thousands of advertisements that promote this elusive beautiful image to women of all ages, shapes and sizes