Marketing and the multinational: extending internalisation theory (original) (raw)
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Journal of International Business Studies, 2009
This paper reviews the progress of the research agenda initiated by The Future of the Multinational Enterprise (1976). Focusing initially on the problem of explaining the existence of the multinational enterprise, the agenda soon broadened to encompass the analysis of alternative modes of foreign market entry, the role of international joint ventures, the impact of innovation on corporate growth, and the role of culture in international business. The core philosophy -based on the Coasian nature of the firm and on rational action modelling -has remained constant, while the widening range of applications has encouraged synthesis with theories developed in other fields of research. Success in answering any one question invariably generates new questions, which must in turn be answered through a further extension of the theory, and this dynamic continues to drive the development of the theory today. Internalisation theory has retained its validity and its vitality over the past 30 years, and is currently being extended into new fields of international business research.
Journal of International Business Studies, 2003
This paper assesses the continued relevance of Buckley and Casson's (1976) book on The Future of the Multinational Enterprise (MNE), against a background of increasing criticism of transaction-cost-related scholarly work. We demonstrate that the 'schism' that can currently be observed in the field between international business and international management is misguided, as the transaction cost/internalization school may offer useful insights to both management scholars and managers. For this to occur, however, it is necessary first to extend the empirical scope of transaction-cost-based reasoning to include the functioning of differentiated network MNEs. The paper suggests that Buckley and Casson's book still represents a beacon of clarity and a superb starting point for the study of the MNE, even if the complexity of this governance structure has grown far beyond what any international business scholar or even international management scholar could have predicted 25 years ago.
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The Internationalization of Multinational Companies: A comparison among firms from
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Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities
Journal of International Business Studies, 2002
understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. oes multinationality ensure firm performance? This question has been of interest to international business scholars for a long time. The relationship The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performance is moderated by firm's R&D and marketing capabilities. between multinationality and performance in the contemporary environment of global integration has of late generated a flurry of empirical studies (Tallman *Masaaki Kotabe holds the Washburn Chair of International Business and Marketing and is the director of research at the Institute of Global Management Studies at the Fox School of Business and Management, Temple University. His research interest includes international marketing, global sourcing strategies, international alliances, and issues related to product and process innovations. His most recent books include Global Marketing Management, 2nd ed. (2001) and