A COMPARATIVE STUDY OF CUSTOMER EXPERIENCE IN CAFÉ COFFEE DAY VS BARISTA (original) (raw)

DETERMINANTS OF CUSTOMERS’PREFERENCE OF VISITING A COFFEE OUTLET

zenith

Coffee chains have been popular in many countries. However, in India coffee chains have struggled to make their presence. A number of big global coffee brands such as Starbucks, Barista, Costa, The Coffee Bean & Tea Leaf, McCafe etc. have been trying to cater the Indian customers. However, majority of them have failed to make a profit and most of them have reported a loss because India is traditionally not a coffee drinking nation. Therefore, the main focus of the current study is to understand the major drivers of customers’preference of visiting café coffee outlet in Bengaluru city. In order to realise the stated objectives the researchers have identified eight major determinants of visiting a coffee outlet by the customers. They are Ambience, Atmosphere, Layout, Hedonic, Emotion, Impression, Behaviour and Preference. The data has been collected from a structured questionnaire and was administered on 260 respondents. The validity of the questionnaire was adjudged, using Cronbach's coefficient (α) was calculated to test the reliability and internal consistency of the responses. The study found a significant relationship of Gender, Age, Occupation, Qualification and Annual Income with the chosen determinants of visiting the outlet. Study results show that the major determinants that influence the respondents to visit Café Coffee Day were Layout, Emotion, Behaviour and Preference

Analysis of the Attitude, Preference and Satisfaction of Coffee Customers in the Coffee Shop, Takengon City

2021

This study aims to analyze the characteristics of the decision, and customer satisfaction, to analyze the attributes that must be improved by the coffee shop. The method used is descriptive analysis and Fishbein attributes, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA), involving 155 people (consumers). The results showed that consumers in the coffee shop were dominated by male gender 73%, marriage status was dominated by single 68%, latest education was 61%, consumers based on work were dominated by private employees 46%, consumers based on monthly income was Rp. 1,000,000 2,500,000. The majority of consumer decision making in the coffee shop, namely consumer motivation is looking for a unique menu / unit as many as 57 consumers or 37%, sources of information for consumers are friends / relatives as many as 139 consumers or 90%, based on considerations in choosing a coffee shop is the atmosphere of the coffee shop pleases as many as 83 consumers or 54...

Pengaruh Store Atmosphere, Inovasi Produk Dan Customer Experience Terhadap Kepuasan Pelanggan Cafe Warunk Upnormal DI Banjarmasin Kalimantan Selatan

2020

This study aims to determine the effect of Store Atmosphere, Product Innovation and Customer Experience on Cafe Warunk UpNormal Customer Satisfaction in Banajarmasin. This research uses a quantitative approach in the form of explanatory . The sample in this study is Warunk UpNormal customers with 155 respondents with the sampling technique using simple random sampling. Data collection techniques using questionnaires and data analysis using multiple linear regression analysis. The test results prove that there is no partial significant effect of Store Atmosphere (X1) on Customer Satisfaction sig value of ≥ 0.05 and calculated t value of 0.920 and There is a significant effect partially Product Innovation (X2) on Customer Satisfaction because the sig value is 0,000 <0 , 05 and the value of t count 3.131 and also there is a partially significant effect of Customer Experience (X3) on Customer Satisfaction because the sig value is 0,000 <0,05 and the value of t is 4,791. The test t...

Attributes of Coffee Shop as Antecedent of Customer Satisfaction

Journal of Business and Behavioural Entrepreneurship

Purpose – This study was conduct to examine the effect of attributes coffee shop to customer satisfaction in Indonesian coffee shop industry. Furthermore, this study is also examined customer loyalty as consequences of customer satisfaction Research Design – Five attributes of coffee shop were identified as having potential to be antecedent of customer satisfaction. The five attributes were: store atmosphere, employee attitude, IT service, coffee quality, and price fairness. Research Methodology – This study used online questionnaire which is adopted from the previous studies. The online questionnaires were used Google Form and shared through various social media platform. A total 851 respondents from 34 province in Indonesia were involved but only 350 respondents were qualified. KMO Factor analysis and regression analysis were performed to identify the validity of items and examine the relationship among variables. Findings – The results revealed that five of six hypothesi...

A Study on Customer Perception on San Francisco Coffee in KL Gateway Mall

Malaysian Journal of Social Sciences and Humanities, 2020

This research is an attempt to identify the customer perception on San Francisco Coffee in KL Gateway Mall. Customer's assumptions on their preferred shop are very important because it could affect their loyalty towards the shop as well as its survival in the market. This paper surveys the customers' perception of San Francisco Coffee in Kl Gateway Mall using a structured questionnaire. There are two sections of this study: Section A involve the demographic information, while Section B focus on the independent variables. A total of 100 self-administered survey questionnaires was distributed for thie present study and the same amount was expected to be collected back. There are four variables included in the questionnaire to determine the customer's perception towards the coffee shop: (i) price, (ii) service quality, (iii) brand image, and (iv) cleanliness. Furthermore, five Likert-scale were employed to analyse the data needed for the present study. Additionally, the study consist of four research objectives, which are to evaluate the customer response, identify the problems they faced, discover the most effective strategy and techniques, as well as evaluate the satisfaction level of the customers. The predicted outcome from the study result shows that all the variables have an impact on customer's satisfaction as it defined how the shop manage to satisfy its customers based on the variables. However, the current study only focuses on customers of San Francisco Coffee shop in specific area (KL Gateway Mall). As such, future research can develop a larger sample size in order to enhance the accuracy and reliability. Also, other variables (taste, ambiance and environment) that affect customer's satisfaction can be included in future research. There are only several past studies that identify the customer's perception in coffee shop.

Factors of Customer's Preference of Visiting Coffee Shop in South Korea

Coffee shop is currently a most rapid developing business in the world and become a famous trend in foodservices. South Korea's per-capita coffee consumption is five times greater than Asia-Pacific regions and the total coffee market is valued at about $3 billion in 2014. Although various style and themes sprung up throughout years, not all coffee shops survive. Thus, this research will explicitly determine the factors prior to choosing the coffee shop. It will be conducted mainly according to the physical environment in order to examine the relationship between the factors and customer's preference. The semantic differential method and structural equation model were applied to answer the aims of this research. The results and findings of the case study and analysis show that there are six factors contributing to customer's preference of a coffee shop. The relationship of the factors has been analyzed and it is concluded that Impression and Behavior, as mediating factors, have prominently influenced the customer's preference.

The Influence of Cafe Atmosphere and Food Quality on Customer Satisfaction in Building Customer Loyalty of Masalalu Café Rawa Domba Jakarta

JURNAL DINAMIKA MANAJEMEN DAN BISNIS

This research aims to analyze the influence between cafe atmosphere and customer satisfaction, food quality and customer satisfaction, cafe atmosphere and customer loyalty, food quality and customer loyalty and between customer satisfaction and customer loyalty of Masalalu Café Rawa Domba Jakarta customers. Researcher used questionnaire form to collect data and the sample of this research is 200 respondents. For cultivate and analyze the data, researcher used SPSS version 26 and Lisrel version 8.8. The results of this research show there is a positive and significant influence between cafe atmosphere and customer satisfaction. Food quality also has a positive and significant to customer satisfaction. But cafe atmosphere and food quality have no significant influence to customer loyalty. Even though, customer satisfaction has a positive and significant influence to customer loyalty. Keywords: cafe atmosphere, food quality, customer satisfaction, customer loyalty, Masalalu Café.