Visualization As Tools for Research: Service Designers on Visualizations (original) (raw)

2009, Nordes, Nordic Design …

AI-generated Abstract

In recent years, service design has gained prominence due to growing interests in sustainability and social responsibility. Despite the rise in importance, existing academic discourse on visualizations in service design is limited. This paper explores the role of visualizations as research tools within service design, examining various visualization techniques such as journey maps, narratives, personas, and others. We analyze how these tools aid service designers in interpreting user data, proposing that visualizations are fundamental in understanding and co-creating service experiences.

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