Supply chain pricing collaborativo Evidenze empiriche da un caso di studio multiplo nel settore agro-alimentare (original) (raw)
2011
Abstract
This doctoral dissertation focuses on the investigation of collaborative Supply Chain Pric-ing, namely the interaction of a firm with one or more other supply chain counterparts not only in the determination of its price, being influenced by the parties involved in the col-laboration, but also in their pricing process. Traditionally, pricing has been considered as a process for dividing profit between two bargaining parties facing each other in negotia-tions, without considering the opportunity to act collaboratively in price definition in order to ...
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