Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study (original) (raw)

Journal of International Consumer Marketing, 2008

Abstract

The Internet provides a fast, efficient and cost-effective alternative for communication, transaction, and distribution. In this study, consumers’ Web-based chatting behavior across three countries (i.e., the U.S., Canada, China) is explored, using an Internet survey of Web-based chatters. Results indicate that chatters’ Internet use does not affect their use of traditional mass media in any significant manner. No difference is

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