Experiential Fit: Applying Task-Technology Fit Theory to Experiential Consumer Tasks (original) (raw)

2004, AMCIS 2004 Proceedings

AI-generated Abstract

This research investigates the application of Task-Technology Fit (TTF) theory to enhance B2C consumer interfaces, focusing on both search and experiential tasks. By examining how consumer personality traits influence the interaction between task type and interface design, the study aims to provide insights into improving consumer performance in information retention and recall.

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