The business of international business is culture (original) (raw)

The paper explores the critical role of culture in international business, focusing on key dimensions such as power distance and individualism versus collectivism. It argues that understanding cultural differences is essential for effective multinational personnel management, emphasizing the need for tailored personnel policies that balance uniformity and diversity. The work highlights the importance of training in intercultural management skills to enhance managers' awareness of their own cultural biases and improve their effectiveness in diverse environments.