Diversifying your customer portfolio (original) (raw)

MIT Sloan Management Review, 2005

Abstract

... Narayandas, D. and VK Rangan, “Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets,” Journal of Mar-keting 68, no. 3 (July 2004): 63-77. Examines the evolution of three industrial buyer relationships in mature markets. Reinartz, WJ and V. Kumar, “ ...

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