The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers (original) (raw)
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Cactus, 2023
The tourists' decision-making process and sharing behaviors while travelling and social media are intertwined, especially for the young tech-savvy generations. Nevertheless, papers comparing generation Y and Z in this respect are scarce. By surveying two samples, this paper aims to investigate if generations Y and Z are different in terms of social media use for travelling purposes. The results indicate Centennials get more information about journeys from social networks. Moreover, they give more value to online photos during the travel decision-making than generation Y. During the actual journey, Centennials depend less on Facebook and more on Instagram than Millennials. The two samples are significantly different in terms of sharing behavior of their travel experiences. Last but not least, the number of hours spent daily on social media influences the usage of social media while travelling for both generations.
2011
Individuals have many motivations to visit the Internet such as searching for information, communication, and shopping (Rodgers & Sheldon, 2002). Increasingly those individuals meet online to share their opinions and information, express views, and regularly update their status or post blogs and microblogs. More and more people discuss on forums and exchange information/opinions on social networking websites (Chung & Buhalis, 2009). The case for the hospitality industry is not discovered. There is unlimited number of opportunities that social networking website presents to tourism organizations. This study will investigate the issue from consumers' point of view. In view of the fact that environmental factors have influenced Generation Y shoppers (who born after 1977) to make them different from older groups , this study only focuses on Generation Y since 65% of this cohort had booked travel arrangements online in 2008 . A sample of U.S. college students was given an online survey, and the survey returned 512 valid responses. It was found that respondents tend to share their experiences related to their experiences in restaurants and hotels, however, they are not using social networking websites to make decisions.
International Journal of Business and Society, 2021
Millennials are typically fond of uploading their travel photos to social media to gain social recognition. Lombok is a tourist destination with considerable potential to increase the value and social status of its visitors, as it offers enough attractions to be considered among the world’s favorite celebrity tourist destinations; it is also globally renowned for its diverse natural and cultural beauty. This descriptive quantitative research aims to examine the effect of self-congruity, perceived social value, and experience satisfaction toward the intensity of using a digital social network to reinforce the identity of millennial users in Indonesia. This research involved 214 respondents who visited Lombok for leisure and used a digital social network to inform others of their tourism experience. After being analyzed with structural equation modelling as the data processor, the results show a direct and positive effect between perceived social value and the intensity of using a dig...
Travel information search behavior and social networking sites: The case of US college students
Social networking sites (SNSs) have proliferated rapidly in the last few years and continue to grow in popularity. In many sectors, college students are considered a major market. This study argues that social network services play a pivotal role in a college students' trip information search behavior. Thereby, this study's primary objective is to identify antecedents that influence college students' behaviors to use SNSs in searching for travel information. The online survey was provided to college students in the Midwest United States. The total valid sample size was 156 individuals. 58.4% (n = 87) of the respondents were male and 41.6% (n = 62) were female. Hierarchical regression analysis was employed to test the hypotheses. The results indicate that social life documenting and community forum participation are the key factors affecting behaviors to use SNSs for travel-related information seeking. It is also observed that interaction to others on the systems significantly increase the use of SNS. Implications and suggestions for future research were discussed.
The Influence of Social Media on the Travel Behavior of Greek Millennials (Gen Y
2020
Generation Y presents both opportunities and challenges to marketers. The aim of this paper is to investigate the influence of social media on Greek Millennials' trips in three different phases (pre-trip, on-site, post-trip), providing a better understanding of the main features of this type of tourists' online behavior. In order to meet the above objective, survey was conducted via a structured self-completed questionnaire in a sample of 261 Millennials in Greece. The results of the study revealed that Millennials are heavy users of Internet and social media, which they use in all three phases of their holiday trips, however, to a different extent and for a different purpose. Facebook, Instagram and TripAdvisor are the dominant social media in this process. However, traditional word-of-mouth seems to be still a very important, credible, and influential source of travel information. Findings and discussion of this study are useful to tourism marketers, academic researchers and other stakeholders interested in understanding the role of social media in this generation's travel behavior.
The emergence of Web 2.0 and Travel 2.0 has planted the concept of social networking firmly into the tourism industry. Given the increasingly large number of users on social network sites (SNSs) and their high level of interaction, this study explored the underlying motivations and barriers of travel knowledge sharing on SNSs among undergraduate and graduate students in the United States. The results identified 3 major motivating factors that drive young SNSs users' intention to continue travel knowledge sharing. In contrast, privacy concerns and time issues were found to be the major barriers among those who were not involved in SNS-based travel knowledge sharing. The article also discusses implications for developing strategies to understand and benefit from SNS-based travel knowledge sharing.
Motivation in Using and Sharing Experience on Social Media among Multi-Generational Travelers
2018
Social media has been integrated into a part of travel industry. Subsequently, it has influenced tourists’ travel behavior. Prior studies claim that individuals have different behaviors regarding the use of social media for travel purposes. With lack of studies focusing on age group, the objective of this study is to determine whether there is a difference in the motivation among three generations in using social media for the sake of sharing travel experiences. Finding shows that all generations use social media with similar motivation for travel purposes. They have high motivation in obtaining travel information before the trip and in sharing memorable travel experiences through social media. They also wanted to keep such information as personal document during and after the traveling.
The aim of this paper is to investigate and quantify the influence of various social networking (SN) usage styles on adolescents' travel behavior. For this purpose a latent class model is developed, which incorporates SN usage styles as higher-level individual orientations influencing the number of trips made for social purposes. The latent class model consists of two parts: 1. The class membership model, which links the latent SN usage styles to socio-demographic variables; and 2. the classspecific choice model, which is a Poisson regression and shows the influence of an SN usage style and socio-economic variables on the number of trips made for social purposes. The methodology is tested with data from a survey conducted in Cyprus in 2012 and refers only to adolescents. The survey provides data on 15,693 social trips of 9,735 participants (20% of the total high-school population). The class membership model indicates that there are four latent SN usage styles, while the results of the class-specific model indicate that the rational SN usage style (Class 1) and the SN addiction (Class 3) increases the number of social trips, while the indifference in SN usage (Class 2) and non-SN-users (Class 4) affects negatively the number of social trips. The results of the study provide insights into how SN usage affects Net Generations travel behavior, and especially trip substitution vs complementarity, while the class specific model is rich in interpretation, and serves as a harbinger for policy-makers.
Online Travel Purchase Behavior of Generational Cohorts: A Longitudinal Study
Journal of Hospitality Marketing & Management, 2009
ABSTRACT Little is known about the evolutionary purchase behaviors of generational cohorts when it comes to online travel purchase behavior. In this study, change in online travel purchase behavior between early 2000 and late 2004 was examined to distinguish changes among generational cohorts. While significant increases in travel purchase behavior were found between the two time periods as a whole, baby boomers reported the greatest aggregate increases in the likelihood of travel purchase behavior compared to Generation Xers and the seniors segment. The study used a synthesis of literature across the areas of technology adoption theory, e-commerce and sociology. Theoretical and practical implications are discussed.