Using Group Brainstorming in Industrial Design Context: Factors Inhibit and Exhibit (original) (raw)
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Ideation in Industrial Design Context: The importance of group process in brainstorming
Asian Journal of Environment-Behaviour Studies
Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing production loss, popularized by Osborn, an advertising executive. The main concern in this tool is increasing creativity in an organization. This study examines two main factors, production loss and ownership of the topic that influence the performance in group brainstorming. Production loss includes activities in production blocking, social loafing and evaluation apprehension among individuals, while ownership of the topic relates to the interest of individuals in engaging the brainstorming activities especially in industrial design. Using a quasi-experimental research design, this study reports on the participation of115 groups of university students from 6 different universities. The data is analyzed at group-level. The hypotheses of this study are tested using Partial Least Squares (PLS) regression. Results reveal that out of the three dimensions...
Brainstorming In Industrial Design Education: Is there Mediation Effect?
2015
Since Osborn (1957) introduced the technique that was very valuable to create new ideas, the technique has been applied tremendously in various area and disciplines. Without exception, in industrial design practices, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas. Undergraduates also are exposed with this technique to generate the creative ideas. This is because, they are always dealing with the problem of human everyday; make a better design for the sake of human. This technique emphasizes in the group. There are many factors have been determined by prior research. The prominent production loss that is disturbing this technique is Production Blocking. This study examines two main factors, personality traits and Ownership of the topic which influence Production Blocking in group brainstorming. Personality can be referred to as a consistent behavior pattern and intrapersonal processes within the individual. Ownership of the topic relat...
2011
Since Osborn (1957) introduced the technique that was very valuable to create new ideas, the technique has been applied tremendously in various area and disciplines. Without exception, in industrial design practices, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas. Undergraduates also are exposed with this technique to generate the creative ideas. This is because, they are always dealing with the problem of human everyday; make a better design for the sake of human. This technique emphasizes in the group. There are many factors have been determined by prior research. The prominent production loss that is disturbing this technique is Production Blocking. This study examines two main factors, personality traits and Ownership of the topic which influence Production Blocking in group brainstorming. Personality can be referred to as a consistent behavior pattern and intrapersonal processes within the individual. Ownership of the topic relates to the interest of individuals in engaging the brainstorming activities especially in industrial design. Production Blocking includes competition to speak among individuals. 115 groups which consist of 460 Industrial Design undergraduates across 6 public universities have participated in this study. The hypotheses are tested using analysis of Partial Least Squares (PLS) regression. Results show that personality of Extraversion and Openness are negatively significant related to the Production Blocking. However, Emotional Stability is not significantly related to Production Blocking. Results also reveal that Extraversion, Emotional Stability, and Openness are positively significant related to Ownership of the Topic. In accordance with the expectations, Ownership of the topic is positively significant related to Production Blocking. Results also demonstrate that Ownership of the Topic mediates the relationships between personality traits of Extraversion, Emotional Stability, and Openness and Production Blocking. In other words, groups that are high on these three personality traits would owned the topic given subsequently, reduce competition of speaking time during brainstorming session. The results are of potential interest to industrial design context, educators, and researchers.
An Exploration of Communication and Productivity in Real Brainstorming Groups
Human Communication Research, 1978
This study analyzed the performance of individuals in real brainstorming groups in an attempt to determine the relationship between individual ideational output, perceptions of status within the group, and communication apprehension. Results of a multiple discriminant analysis suggest that persons who are high producers of ideas perceive fewer status differences among group members, perceive themselves as high status group members and are less apprehensive as communicators than those persons low in productivity. The linear combination of discriminating variables was able to successfully classify over 75% of the subjects into their actual output group.
The Influence of Group Interaction on Creativity in Engineering Design
Cognitive Science, 2016
Group work is frequently part of idea generation, despite evidence that group interaction may reduce productivity during brainstorming sessions. Idea quantity is one aspect of creativity, but the originality of ideas generated is also important. In this paper, we examine how different aspects of group interaction, such as who makes the most contributions to an idea and the number of group members contribute to an idea, impact the originality of concepts generated by engineering students. We found that the most original concepts were produced when the concept originator was the top contributor to the design, and when the majority of group members contributed to the concept, particularly among senior students. These results are discussed in relation to previous work and suggestions are made for future research that assesses the interaction between design fixation and group processes.
The importance to examine the types of analysis is always emphasized by researcher(s) because not all work is absolutely done at individual-level. Play football, build an academic module, and develop new design; need the group work to complete them. Therefore, individual-level analysis only is not sufficient. It needs researchers look at the different angle of analysis; group-level of analysis. By using group-level of analysis, this study aims to examine the measurement of group process in the industrial practices. Formula of [13] is used to make a verification of interrater agreement. 460 undergraduates from six universities have engaged in brainstorming sessions. Result clearly show that the three measures of process; production blocking, social loafing, and evaluation apprehension can be acceptable in using interrater of agreement on group work in design practices especially industrial design.
2012
Designers always start to make ideation through brainstorming technique. Experience of satisfaction would determine the successful of the group performance. This study attempts to explain how personality traits influence satisfaction through the sense of ownership. Results showed that ownership of the topic mediates the relationships between the three personality traits, agreeableness, conscientiousness and emotional stability and Satisfaction. Groups that are high on these three personality traits would have high level of ownership on the topic given, subsequently, this high interest on the ideation process during the technique of brainstorming enhance their satisfaction to create new ideas.
“Collaborating To Success”: An Experimental Study of Group Idea Generation Techniques
Volume 5a: 17th International Conference on Design Theory and Methodology, 2005
Numerous concept generation methods have been developed that can assist an engineer in the initial phases of design. Unfortunately, limited empirical data is available to guide users in selecting preferred techniques. This study systematically investigates underlying factors of four well-used and documented techniques: Brainsketching, Gallery, 6-3-5, and C-Sketch. These techniques are resolved into their key parameters and a factorial experiment is performed to understand how the key parameters affect the outcomes of the techniques. The factors chosen for this study include: how ideas are displayed to participants (all are viewed at once or exchanged between participants, "rotational viewing") and the mode used to communicate ideas (written words only, sketches only, or a combination of written words and sketches). This study also provides a method for measuring the quantity of ideas generated when the ideas are represented in the form of both sketches and words.
Ideas exchange must needed in order to get the novel and creative solution for problems and also to implement it for future innovations. Ideas exchange will be met in many meetings, work session, discussion in a group of people to achieve the solution. There is a brainstorming method to create and generate ideas in order to exchange it with freewheeling and as flexible as they can or in another words with free-flowing burst of ideas (Osborn, 1957). This brainstorming involves the interconnected influences of cognitive, social, and motivational process from each contributor. The expressing of their ideas are affected by this model, in cognitive aspect the members have basic knowledge that can be used for idea generation. The second aspect is social that can influence because of the comment or judgment by another members that can block their mental. The last aspect is motivational process because each of members must know what the benefit and urgency of this group idea generation. Figure 1. A Cognitive-Social-Motivational Model of Group Ideation