Same Same but Different" How Service Contexts of Mobile Technologies Shape Usage Motives and Barriers (original) (raw)
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A Conceptual Framework and Propositions for the Acceptance of Mobile Services
Journal of Theoretical and Applied Electronic …, 2007
Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified. through validations, applications and replications for its prediction power [90]-[91], [101]. A number of modified TAM models were proposed to suit new technologies including Internet and intranet [3], [23]-[24], [46].
2002
The main purpose of the paper is to investigate young peoples' perspectives on mobile services in order to shed light on the acceptance of mobile services. The knowledge of and interest in mobile services of individuals using such services is analyzed. A second objective is to investigate the reasons for using/not using mobile services. In-depth focus group interviews and secondary empirical data provide the main data. Concerning the youth's general knowledge of and interest in mobile services, the results point to six things: young people show a low demand for many mobile services, there is a demand for extended, established mobile services, like SMS, the interest in the new services vary, there is low interest in active information search, there is little knowledge of the enabling technology, and the understanding of the pricing is generally low. As concerns reasons for and against usage of mobile services, results point to four central aspects: many individuals could present clearly defined needs for certain services, many indicated an interest in "community usage" of mobile services, they experienced the prices of mobile services to be a hinder for usage, and technology placed limitations on the usage. The paper discusses practical implications on the acceptance of mobile services.
Understanding consumer intention to use mobile services
Australasian Marketing Journal (AMJ), 2010
Given the fast growth of mobile technology services in some countries and the relatively slow growth in others, it is important to understand the factors that contribute to the adoption of these applications in Australia. Drawing from the Technology Acceptance Model, Domestication Research, and Uses and Gratification Research, this study develops a model for consumers' intentions to use mobile services (m-services). The main drivers of consumers' intentions to use m-services are satisfaction along with perceived usefulness. In addition, this study shows that perceived ease of use is a strong predictor of perceived usefulness. This study found that perceived usefulness, perceived ease of use, and perceived enjoyment positively affect satisfaction with m-services while perceived cost has a negative effect. On a different note, it was proven that perceived image does not have a significant impact on customers' satisfaction with m-services. Overall findings of this study provide some contribution to the growing body of research in the area of m-services and provide some assistance to practitioners in formulating better strategies to retain current m-service users.
A Proposed Framework for Mobile Services Adoption
Concepts, Applications, and Challenges, 2008
Mobile services are touted to create a significant spectrum of business opportunities. Acceptance of these services by users is, therefore, of paramount importance. Consequently, a deeper insight is required to better understand the underlying motivations leading users to adopting mobile services. Further, enhanced understanding would also help designing service improvements and appropriate adoption strategies. Most of the existing theoretical acceptance models available originate from organisational contexts. As mobile services bring additional functional dimensions, such as hedonic or experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this chapter is to explore and critically assess the use of existing acceptance theories in the light of evolving mobile services. Constructs affecting adoption behaviour are discussed and relevant extensions are made which culminate with a framework for mobile services ado...
Determinants of Users’ Intention to Use Mobile Information Technologies
Encyclopedia of Information Science and Technology, Third Edition, 2015
This chapter provides the guideline for businesses and academics to understand the determinants of users’ intention to use mobile information technologies in particular of innovation characteristics. As a result of the different features and innovation characteristics in each mobile context, the determinants of users’ intention are different in various mobile contexts. Therefore, this chapter focuses on the innovation characteristics of mobile information technologies. In order to clearly understand the similarity and difference of innovation characteristics, this chapter compares and synthesizes the innovation characteristics in four mobile contexts (mobile banking, mobile commerce, mobile learning and mobile health). The outcome of chapter is guideline which proposes the core innovation characteristics of all mobile information technologies, the core innovation characteristics of each mobile context, and additional innovation characteristics of each mobile context.
Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons
Journal of the Academy of Marketing Science, 2005
This article develops and tests a model to explain consumers' intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research, the authors put forth an integrated model that explains intention to use mobile services. The model proposes four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. The authors study the type of interactivity and process characteristics associated with the service that moderate the effects on the relationship between the proposed antecedents and usage intention. The results from empirical studies of four mobile services show strong support for the effects of motivational influences, attitudinal influences, normative pressure, and perceived control on consumers' intentions to use mobile services. Some of the effects are moderated by process characteristics (goal-directed vs. experiential services) that are associated with the service.
User Acceptance of Mobile Services
International Journal of Mobile Human Computer Interaction, 2009
Personal mobile devices are increasingly being used as platforms for interactive services. Ease of use is important, but the services should also provide clear value to the user and they should be trustworthy and easy to adopt. These user acceptance factors form the core of the Technology Acceptance Model for Mobile Services introduced in this article. The model has been set up based on field trials of several mobile services with altogether more than 200 test users. This article presents the technology acceptance model and introduces two case studies of implementing the model as a design and evaluation framework in practice.
Acceptance and Use of Simple Mobile Services-Preliminary Results and Perspectives
2007
Although Web Services have made the leap from the desktop to mobile devices, mobile services are still much less widely used than their desktop equivalents. The Simple Mobile Services (SMS) project proposes a new generation of services designed to overcome the limitations of the current offering. Here we describe 4 focus groups (1 in Germany, 1 in Greece and 2 in Italy) designed to investigate the user experience with currently available services and their expectations for the future. Key findings include very low use of current services, mainly because of high cost and poor ergonomics, strong acceptance of the SMS concept, strong concerns about reliability and privacy (particularly when services use location information), concerns about the de-humanizing aspects of new services (excess reliance on machine rather than face to face communication), and a strong preference for free services (financed by advertising and/or service providers).
Examining Behavioral Intention Toward Mobile Services
International Journal of E-Services and Mobile Applications, 2000
This study presents a conceptual model that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in order to examine their influence on the mobile services’ adoption intention. The proposed model is empirically tested using data collected from a survey with questionnaires conducted in Greece. The results are analyzed through factor analysis, stepwise regression analysis, and ANOVAs. The findings show that individuals’ innovativeness, their educational level, and the relationship ties between the users and the mobile services are key factors to encourage m-services’ adoption. The results provide interesting insights and useful hints to practitioners and researchers.