Social network based agenda setting - Extended Abstract (original) (raw)
Related papers
2013
Abstract: In the contemporary converged media environment, agenda setting is being transformed by the dramatic growth of audiences that are simultaneously media users and producers. The study reported here addresses related gaps in the literature by first comparing the topical agendas of two leading traditional media outlets (New York Times and CNN) with the most frequently shared stories and trending topics on two widely popular Social Networking Sites (Facebook and Twitter). Time-series analyses of the most prominent topics identify the extent to which traditional media sets the agenda for social media as well as reciprocal agendasetting effects of social media topics entering traditional media agendas. In addition, this study examines social intermedia agenda setting topically and across time within social networking sites, and in so doing, adds a vital understanding of where traditional media, online uses, and social media content intersect around instances of focusing events, p...
In the contemporary converged media environment, agenda setting is being transformed by the dramatic growth of audiences that are simultaneously media users and producers. The study reported here addresses related gaps in the literature by first comparing the topical agendas of two leading traditional media outlets (New York Times and CNN) with the most frequently shared stories and trending topics on two widely popular Social Networking Sites (Facebook and Twitter). Time-series analyses of the most prominent topics identify the extent to which traditional media sets the agenda for social media as well as reciprocal agenda-setting effects of social media topics entering traditional media agendas. In addition, this study examines social intermedia agenda setting topically and across time within social networking sites, and in so doing, adds a vital understanding of where traditional media, online uses, and social media content intersect around instances of focusing events, particularly elections. Findings identify core differences between certain traditional and social media agendas, but also within social media agendas that extend from uses examined here. Additional results further suggest important topical and event-oriented limitations upon the predictive capacit of social networking sites to shape traditional media agendas over time.
Influence, Reconstruct, and Promote Agenda via Content on Social Media
Pakistan journal of humanities and social sciences, 2022
The rise of social media sites has completely changed the lifestyle of people. From entertainment to information, it has transformed and affected the way of thinking and changed perceptions regarding people, culture, society, religion, country, and so on. In recent years, it has been discovered that the content on social media sites has a significant influence on people's lives. It has positively changed lives but regarding many aspects, it played the role of an agenda or reconstructing narratives to an individual's mindset. Thus, it has the power to revolutionize all the practices and norms in any society. The study is a literature review and descriptive which is based on secondary sources like books, research articles, website content, and reports. Henceforth, the findings made it clear that the content on social media platforms has revolutionized all the practices, customs, and cultural influences on individual lives. Social media is an extremely powerful tool and has the ability to break and brainwash all the existing stigmas and stereotypes. It has a remarkable effect on changing the thoughts and building narratives of users.
How the emergence of social networking sites challenges agenda-setting theory
Konteksty Społeczne, 2016
With the emergence of social networking sites (SNS), the way that information is being processed by media consumers has changed drastically. This has had a direct impact on one of the most established media theories: agenda-setting theory. Applying the framework presented in 2005 by McCombs, the authors of the article show how the main assumptions of the theory are being challenged in its five stages. SNS users decide what news is important by choosing what to share within their networks (basic agenda-setting effects); attributes regarding events are issued by SNS users under particular limitations (attribute agenda-setting); in conditions of high uncertainty and relevance, SNS users can directly impact public opinion (psychological effects of agenda-setting theory); SNS are becoming the source of traditional media agendas (sources of media agendas); SNS users are reaffirming their opinions as a result of SNS homophily (consequences of agenda-setting effects); and users influence public figures within SNS (reverse agenda-setting effects).
Shares, Pins, and Tweets: News Readership from Daily Papers to Social Media
This paper compares the volume of news articles per section in newspapers and social media platforms. To this end, two weeks of news articles were retrieved by querying the public Application Programming Interfaces (APIs) of The New York Times and The Guardian and the diffusion of each article on social media platforms Twitter, Facebook, Google , Delicious, Pinterest, and StumbleUpon, was tracked. The results show significant differences in the topics emphasized by newspaper editors and social media users. While users of social media platforms favor opinion pieces, along with national, local, and world news, in sharp contrast the decision of news editors emphasized sports and the economy, but also entertainment and celebrity news. Common to social networking sites is the prevalence of items about arts, technology, and opinion pieces. Niche social networks like StumbleUpon and Delicious presented a greater volume of articles about science and technology, while Pinterest is mostly dedicated to fashion, arts, lifestyle, and entertainment. Twitter is the only social network to have presented a statistically significant correlation with the distribution of news items per section by The Guardian and The New York Times. The results of this study provide a bridge between journalism and audience research and present evidence of the differences between readership in social and legacy media.
Agenda setting in the world of online news: New questions for new environment
CM: Communication and Media, 2016
This paper explores whether agenda setting theory is a fruitful approach to understand online news communication. To answer this question, the distinction between vertical and horizontal media is used and applied to online communication in order to establish their role in news circulation. Vertical media are defined as news media targeting the whole population, while horizontal media are those that enable horizontal flow of communication among different subjects, including citizens. The role these two types of media play in setting issue and attribute agenda is discussed. Additionally, their interconnection is considered in the context of constructing media agenda. Despite the fact that online communication flow is complex and goes in different directions, this paper marks horizontal media as a significant force in making community issue agenda and in interpreting attribute agenda set by vertical media. At the same time, vertical online news media are speculated to be still the major factor when it comes to public issue agenda, the agenda that is specific medium of connection for one society. This paper is trying to provide theoretical framework for thinking about agenda setting and to stimulate further empirical research that will shed additional light on the process. Agenda setting in the world of online news: New questions for new environment Danka Ninković Slavnić CM : Communication and Media XI(36) 47-70
Contribution of Social Media to Agenda Setting Approach
2016
The studies carried out to research the effects of mass communication on societies provide a basis for communication activities. Those activities generally draw the attention as the activities related to the need of sovereigns for leading the society. The sovereigns who desire to maintain the new developments occurring in technology under their own domination fields use mass communication more effectively as a directing tool. Especially, social media is commonly used as one of the most important mass communication tools of our age. It is a reality that social media plays an important role in determining the social agenda. It is possible to see the use of internet on every field from forming a society to political marketing. Social networking sites, especially, Facebook and Twitter appear to be the most active sites of current new media. The agenda setting approach developed by McCombs and Shaw is an approach which reveals that the media is extremely successful in determining what pe...
Social Media and Agenda Setting: Implications on Political Agenda
Jurnal Komunikasi, Malaysian Journal of Communication
Since the advent of the Internet, political information is now at the fingertips of every Malaysian, especially those living in the urban areas and having access to the Internet. One does not need to have the traditional media such as radio, television or Newspaper to understand what is happening in political set up in Malaysia these days. This is because the social media, especially Facebook and twitter have made access to information so easy to the larger population. The aim of this paper is to explore the role of social media as agenda setting mechanisms in the Malaysia political scenario. The study uses secondary data sources to obtain insight on the issue. It is evident from literature that the social media, especially the social media (eg. Facebook) play an important role in shaping public opinion on important political matters. The social media has been used by the public to express their concern and grievance on issues that concern their welfare which the traditional media may not dare to report or broadcast. Agenda setting needs to be relooked into as the public agenda is taking a central stage through the new/social media. Thus, it implies, the agenda setting model could be extended or remodeled to include the new/social media due to their influence on public agenda. Further implication of this is that politicians should keep abreast with the development in the social media so that they will understand current issues that are of great concern to the people and the society at large. We have to come to terms with the fact that we are now in the digital and globalised era, hence agenda setting needs to be relooked into as the public agenda is taking a central stage through the social media.
News and social networks: audience behavior
Based on a quantitative approach, this paper presents some of the preliminary results of a research project focused on the analysis of the motivations that encourage citizens to actively participate in online news media, using the mechanisms provided by their websites, and through open social network platforms. The findings show that, although there is a widespread discourse of distrust in connection to journalists and the traditional media institutions, as well as general criticism of the actual practices of journalists, the common understanding of the participatory dimension of the media does not entail discourses of change or modification of the existing hegemony. Instead of turning to alternative sources, such as citizen journalism or non-traditional media, or taking the lead by creating their own content, citizens prefer to continue to respect journalism as a profession and the traditional media institutions as the main producers of news as well as the most trusted sources of information. Furthermore, although in previous studies audience participation “in” the media has been highlighted, the findings of this research show that the practice of user recommendation or dissemination of media content through social networks has been adopted by a large number of citizens.