How the public engages with global warming: A social representations approach (original) (raw)
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The mass media has ensured that the challenging and complex phenomenon of climate change now has the household familiarity of a brand name. But what is it that is understood by climate change, and by whom? What frame of reference is drawn upon to communicate meaningfully about climate change? Do particular subgroups within our society hold different understandings, or have the debate and the prolific dissemination of information about this issue coalesced around a core perception or image of what climate change is? To answer these questions, we conceptualized climate change within the theory of social representations as emergent socially constructed knowledge. We analyzed word association data collected in Australia from persons identifying as having a scientific, government, or general public background (N = 3300). All respondents were asked to write the first words that came to mind when they thought about climate change. Comparative analyses of the word associations reveal that respondents from different backgrounds define climate change in different ways. The results suggest that there is a common core set of concepts shared by the different groups, but there are also a great many differences in how climate change is framed and conceived by respondents. The results are discussed in relation to what they imply for responses to climate change by these social groups and in relation to interventions designed to encourage climate adaptation.
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European Journal of Communication, 2015
This article examines the role of news media on climate change and sustainable energy in the shaping of audience opinions and beliefs and the possible relation of these to behaviours. It reports on a series of studies conducted between 2011 and 2014 which develop existing approaches to audience reception analyses by using innovative methodologies which focus specifically on the negotiation of new information in response to existing beliefs, perceptions and behavioural patterns – both in the short and long term. Audience groups are introduced to new information, to which the range of responses is examined. This approach allows for an exploration of the interplay of socio-political and personal factors as well as the identification of the potential informational triggers for change. The findings suggest that media accounts are likely to have a shaping role in relation to behaviours under a range of specific and coinciding conditions.
Social Science Quarterly, 2020
Objectives. This study explores the efficacy of visual appeals that may be used to communicate environmental risk.Methods. To better understand the social and cognitive barriers present in environmental risk communication associated with climate change, we conducted a series of six focus groups. Groups were asked to view images of environmental issues and select the best representation of their feelings out of a range of preselected emotions. While further research is required, preliminary investigation based on the focus groups suggests several themes. Results. First, an individual's familiarity with both an area and an event will decrease the individual's perception of urgency; conversely, the participants expressed greater concern for events that were local and new—in other words, familiarity diminishes urgency, while emergent problems create alacrity. Second, participants expressed a sentiment of tacit blame, in which the participant's own contribution to the issue r...
Global warmingglobal responsibility? Media frames of collective action and scientific certainty
Public Understanding of Science, 2009
The increasing interconnectedness of the world that characterizes the process of globalization compels us to interlink local, national, and transnational phenomena, such as environmental risks, in both journalistic and academic discourse. Among environmental risks of global scope climate change is probably the one receiving the most attention at present, not least in the media. Globalization notwithstanding, national media are still dominated by a national logic in the presentation of news, and tensions arise between this media logic and the transnational character of environmental risks that call for a collective responsibility transcending the borders of the nation-states. This article presents results from studies of the construction of global climate change in three Swedish newspapers. It discusses the media’s attribution of responsibility for collective action along an axis ranging from local to national to transnational, and highlights the media’s reluctance to display any kind of scientific uncertainty that would undermine the demand for collective action. The results underline the media’s responsiveness to the political setting in which they operate and the growing relevance of the transnational political realm of Europe for the construction of news frames on global climate change in European national media.
This article examines the role of news media on climate change and sustainable energy in the shaping of audience opinions and beliefs and the possible relation of these to behaviours. It reports on a series of studies conducted between 2011 and 2014 which develop existing approaches to audience reception analyses by using innovative methodologies which focus specifically on the negotiation of new information in response to existing beliefs, perceptions and behavioural patterns – both in the short and long term. Audience groups are introduced to new information to which the range of responses is examined. This approach allows for an exploration of the interplay of socio-political and personal factors as well as the identification of the potential informational triggers for change. The findings suggest that media accounts are likely to have a shaping role in relation to behaviours under a range of specific and coinciding conditions.
In this chapter, we survey how media representational practices shape 'news' on climate change around the world. Mass media stitch together formal science and policy with everyday activities in the public sphere, yet expressions vary across cultures and social, environmental, economic and political contexts. We focus on the production of climate change news and then assesses how these processes broadly influence awareness and engagement. This chapter brings attention to how power flows through shared as well as different cultures, politics, and societies. We also appraise how media representations construct knowledge, norms, and conventions about variegated dimensions of climate change. Furthermore, we consider how interactions between science, media, policy and the public have contributed to perceptions, misleading debates, priorities and understandings concerning climate change that, in turn, guide efforts seeking to enlarge rather than constrict the spectrum of possibility for responses to climate challenges at multiple scales. Such work catalyzes ongoing investigations in the wider volume on how environment and communication dynamically influence perceptions, attitudes, intentions, decision-making and management of risk in non-linear, complex ways.