Determinants of consumer buying behavior through convenience stores in Karachi (original) (raw)

The Impact of Store-Price Signals on Consumer Search and Store Evaluation

Journal of Retailing, 2011

Always low price (ALP) and low price guarantee (LPG) are store-price signals that retailers frequently use to induce favorable store-price image and discourage consumers from comparing prices across stores. Although both policies signal low prices, only LPG is an obligatory promise to beat rival stores' prices. Results of two shopping simulations show that when consumer search costs are relatively low, ALP may effectively discourage consumer search whereas LPG may trigger more search. Paradoxically, consumers tend to evaluate ALP stores less favorably (as having lower integrity and higher self-serving intention) than LPG stores even when both signals appear to be credible. These findings suggest that LPG is a superior tactic for creating a favorable store image while ALP is more effective for discouraging consumer search. The results also indicate that consumers visit fewer stores when the LPG is not a credible signal of lowest market price than when it is credible. This is because consumers are inclined to either claim discounts or refunds at the non-credible LPG store or to purchase at the competing store with a lower price rather than continue searching.

The Impact of Competitive Pricing on Customer Patronage in Saudi Arabia Al-Hassa Case Study.pdf

The study of consumer behavior is very challenging task. If a company wants to survive, it should be able to compete well. The main purpose of this research is to measure the impact of pricing strategies on consumers' psychology and on their buying behavior accordingly. A questionnaire has been designed, distributed and filled up by participants from Al-Hassa region. 433 responses were received from participants with 43.3% response rate, where SPSS were used to analyzed the data collected. The findings show that there is a significant positive relationship between penetration pricing, bundle pricing and discount pricing and customer patronage. It also showed that there is no statistically significant difference between the responses of individuals "due to age, gender, marital status, qualification and monthly salary" about the research's questions related to the three pricing strategies (penetration pricing, bundle pricing and discount pricing) except there is a statistically significant difference between the responses of individuals "due to gender" about the odd pricing strategy. Depending on the founding results, recommendations were set to retailers and dealers.

Shelf labeling of organic foods: effects on customer perceptions and sales

Working Papers, 1997

The organic food industry is undergoing tremendous expansion. Retail grocers and organic food suppliers are interested in promoting organic foods to customers in mainstream grocery stores. The purpose of this study was to determine if point of purchase (POP) signage in retail grocery stores affects customer perceptions of organic foods and organic food purchasing behavior (sales).

An Empirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China

Journal of Service Science and Management, 2015

Online stores (e-stores) are growing in China. Consumers perceive some factors affecting their satisfaction to re-purchase intention in e-stores. This study investigates the perceived factors affecting customer satisfaction to re-purchase intention in e-stores. The satisfaction toward the online stores channel environment depends on the customer's perception and also online consumer experiences (OCEs) of the active online shopping stores. From a questionnaire survey, 302 usable data are obtained and hypotheses are tested using multiple regression analysis. The analysis suggests that seven constructs-price, convenience, product information, return policy, financial risk, product risk and delivery risk-are significant with customer satisfaction to re-purchase in estores. This study emphasizes that the importance of customer satisfaction provides more benefits and less risk to re-purchase in e-stores. The finding of this study will help e-store's managers/ owners to understand customer's perceptions in online shopping stores and their satisfaction.

Shelf Labeling of Organic Foods: Effects on Customer Perceptions and Sales

The organic food industry is undergoing tremendous expansion. Retail grocers and organic food suppliers are interested in promoting organic foods to customers in mainstream grocery stores. The purpose of this study was to determine if point of purchase (POP) signage in retail grocery stores affects customer perceptions of organic foods and organic food purchasing behavior (sales).

Study on Customer satisfaction level at Hypermarkets in Indian Retail Industry

Satisfying customers is one of the main objectives of every business. Businesses recognize that keeping current customers is more profitable than having to win new ones to replace those lost. Management and marketing theorists underscore the importance of customer satisfaction for a business's success. Customer satisfaction is the key factor in knowing the success of any retail store or business, therefore it is very important to measure it and to find the factors which affect the customer satisfaction. Customers are most likely to appreciate the goods and services that they buy if they are made to feel special. This occurs when they feel that the goods and services that they buy have been specially produced for them or for people like them. It should be always keep measuring in order to get feedback for the product and service in order to develop it further with wide customization. Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeat orders and to use a wide range of services offered by a business. Customer satisfaction is an asset that should be monitored and managed just like any physical asset. This is true for both service-oriented and product-oriented organizations.

Assessing the situational factors and impulsive buying behavior: Market segmentation approach

The purpose of this study is to determine the correlation between situational factors and impulsive buying behavior with the aim of separating an adequate number of different customer segments. The study will try to provide answers to the following questions: Can situational factors stimulate impulsive purchase and to what extent? Considering the effect of the analyzed situational factors on impulsive buying is it possible to isolate different consumer segments? Do these segments differ in terms of particular demographic features? The obtained results reveal that most situational factors affect impulsive buying to some extent, but, in consumers' opinion, none of them to a great extent. Furthermore, in terms of the perceived impact of situational factors on impulsive buying behavior, the study separates three consumer segments: (1) markedly rational -immune to influence, (2) impulsive to some extent -sensitive to some situational stimuli, (3)mostly rational -generally immune to influence. In the first and the third segment (markedly or generally rational consumers) none of the analyzed situational factors affect the impulsive buying to a greater extent. On the contrary, in impulsive buyers it is found that promotional activities, friendliness and skill of the sales staff, store location, and attractive aroma of food generally stimulate them to buy on impulse, while the persons accompanying them generally can influence their buying behavior and choice but can only to some extent stimulate them to buy on impulse. Finally, the obtained results show that situational factors can to a larger extent affect the impulsive buying behavior in consumers of a particular employment status, and that such behavior is not significantly affected by gender, age, education, income, or the number of household members. Management, Vol. 15, 2010, 2, pp. 47-66 M. Mihić, I. Kursan: Assessing the situational factors and impulsive buying behavior…

Exploring Factors that Influence Store Patronage amongst Low-Income Consumers in Cape Town, South Africa

Mediterranean Journal of Social Sciences, 2014

The study investigates the factors that influence store patronage among low-income consumers in a Cape Town township by exploring the relationships amongst the influencing factors and determining the factors that consumers prioritise. Based on factor and multiple regression analyses of data from a convenience sample of 113 adult shoppers, the study found that relationship-based promotion and convenient branded solutions are among the important factors of store patronage. Store location is a significant influencer of both store satisfaction and store loyalty while store location, store image, and promotion are significant influencers of store loyalty. The study concludes that low-income consumers are not homogeneous in their responses to marketing stimuli designed to elicit store patronage. Retailers need to be clear about the segments to pursue and not assume that all low-income consumers are primarily motivated by low prices.