Helping Crisis Managers Protect Reputational Assets Initial Tests of the Situational Crisis Communication Theory (original) (raw)
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Journal of Communication and Media Research , 2018
This study is a meta-analysis of empirical studies in crisis communication research. It provides a clearer picture of the overall trends and paradigm shifts in crisis communication discourse over the years. Its major objective is to examine thematic trends, theoretical framework and methodology that have characterized the discourse. Seventy relevant articles were identified, coded and content-analyzed. Findings revealed that dominant themes include stakeholder perceptions of communication strategies, crisis communication, crisis communication strategies and corporate reputation. Also, experiment, case study and survey are the dominant research methods that characterize research in this discourse. Findings also revealed a large domination of the Situational Crisis Communication Theory (SCCT) and the Image Repair Theory. However, research in this area lacks significant empirical evidence from Africa and Nigeria in particular, where crisis seems to be a recurring phenomenon. Majority of the reviewed studies were conducted in the Western clime, with little attention on Africa. Scholarship needs to move beyond this point to provide a holistic and balanced view on crisis by exploring cases in Africa and particularly, in Nigeria. This gap will provide an opportunity for understanding the crisis dynamics in Africa and will further determine whether findings can be consistent across the world.
SHS Web of Conferences, 2017
Organizational credibility, the extent of which an organization as the source of messages is perceived as trustworthy and reliable, is one important aspect to determine organization's survival. The perceived credibility of the messages will either strengthen or worsen an organization reputation. The primary objective of this paper is to revisit the concept of organizational credibility and its interaction with organizational outcomes such as organizational reputation. Based on the situational crisis communication theory (SCCT), this paper focuses on the impact of organizational credibility on organizational reputation following a crisis. Even though the SCCT has been widely used in crisis communication research, the theory still has its own limitations in explaining factors that could potentially affect the reputation of an organization. This study proposes a model by integrating organizational credibility in the SCCT theoretical framework. Derived from the theoretical framework, three propositions are advanced to determine the relationships between organizational credibility with crisis responsibility and perceived organizational reputation. This paper contributes to further establishing the SCCT and posits key attributes in the organizational reputation processes..
Situational Crisis Communication Theory (SCCT) Review
The purpose of the article is to review and analyze the Situational Crisis Communication Theory (SCCT) as discussed by Timothy Coombs. The theory provides an evidence-based framework for understanding how to maximize the reputational protection afforded by post-crisis communication.
Public Relations Review, 2010
This study attempts to provide empirical evidence for Coombs ' (2007) Situational Crisis Communication Theory (SCCT), which provides guidelines for matching crisis response strategies to crisis types to best restore organizational reputations in times of crisis. The impact of crisis type and crisis response strategies on perceptions of corporate reputation is measured for 316 consumers participating in a 3 (crisis type: victim crisis, accidental crisis, preventable crisis) × 3 (crisis response: deny strategy, diminish strategy, rebuild strategy) between-subjects experimental design. The results show that preventable crises have the most negative effects on organizational reputation and that the rebuild strategy leads to the most positive reputational restoration. Moreover, the more severe people judge a crisis to be, the more negative are their perceptions of the organization's reputation. The interaction effect between crisis type and crisis response strategies on corporate reputation is not significant. However, a person's locus of control has a moderating impact on the relationship between crisis response strategy and organizational reputation. Specifically, the results show that people with an external locus of control prefer the use of deny strategies more than people with an internal locus of control. .be (A.-S. Claeys), verolien.cauberghe@ugent.be (V. Cauberghe), patrick.vyncke@ugent.be (P. Vyncke). 1 Tel.: +32 472 23 07 87. 2 Tel.: +32 09 264 68 91. 0363-8111/$ -see front matter
International Journal of Academic Research in Business and Social Sciences
Organizations are sustained by the strength of their reputations globally and especially in crisis management when the reputations of such organizations are threatened. Thus, effective crisis communications management is indispensable to every organization maintaining its reputation. This research paper used Coombs' Situational Crisis Communication Theory (SCCT) to examine the relationships between crisis response strategy, crisis history, and crisis type on organizational reputation from the lens of the Nigerian perspective. This project was guided by the Situational Crisis Communication Theory (SCCT) since previous research has demonstrated that the variables of the theory might influence organizational reputations. Consequently, the study examined the levels of Nigerian MTN reputation among the 254 respondents. It further evaluated the relationships