Risk perception and ethnicity (original) (raw)

2001

Abstract

A Simplified Conjoint Expected Risk (SCER: Holtgrave and Weber, 1993) model-based approach was used to explore differences in the perceived risk of a variety of financial and health activities among Caucasians, African-Americans, Mexican-Americans, and Taiwanese-Americans. The SCER model postulates that the perceived risk of an activity is a function of five dimensions: the subjective probability of harm, benefit, and status quo, and the subjective expected harm and benefit. This model offers a framework in which to apply qualitative and quantitative approaches in order to identify and to assess the generality of ethnic group differences in the relative weight attached to probability and expected outcome information, the subjective valuation of probabilities and expected outcomes, and the perceived harms and benefits. Results demonstrated that the primary and most generalised locus of ethnic group perceived risk differences is the relative importance attached to probability and expe...

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