Contemporary Media: Influence over Indian Masses (original) (raw)

Media refers to means of mass communication such as TV, radio, newspapers, etc. Media, be it any type, reaches the remotest corners of our country. As the literacy rate is increasing, Indians realize the need for more and more information. Newspapers, national and regional, focus on the various aspects of information : political, social, economic, sportive, etc. Radio is also a good source of information and entertainment. It helps a great deal during emergency or some disaster. Like radio, TV, too, is a very powerful media. With a continuous flow of news about business, sports, etc, TV has turned out to be a useful electronic media. Internet is an indispensable tool of our economic sector. In fact, it is required in public and private sectors. The use of computers for teaching is truly innovative which has benefited students of all streams. Whatever the type of media, its duty is to report impartially. But unfortunately media mostly focuses on catchy and exaggerated news to attract readers' or viewers' attention. Some newspapers indulge in the malpractice of " paid-news ". Besides, media highlights violence which has a negative influence on juvenile minds. Perhaps the spirit of competition propels it towards indulgence in malpractices. But the fact remains that media is a powerful and useful medium, if it is used with care and responsibility