Marketing ethics and healthcare services: stakeholders in the network (original) (raw)

2000

Abstract

Ethical marketing strategy is embedded in a company's code of conduct, and includes the projection of the company's philosophy and practice on corporate social responsibility (CSR). These elements of business operations are receiving closer attention by stakeholders, and with greater access to documentation particularly online, far greater scrutiny is possible. The healthcare services sector, particularly stem cell research, is considered

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