Quality in Equals Quality Out: Validating the Use of the WMS in Student Admissions (original) (raw)

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Abstract

Operating in an increasingly competitive service environment, universities are resorting to marketing practices in an effort to enhance their reputation, in the hopes of attracting government and industry funding, and to attract and retain students. This paper focuses on the quality improvements that can be made with regards to student intake which, we argue, directly affects the quality of the

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