Aesthetics and ephemerality: observing and preserving the luxury brand (original) (raw)

Today the market for luxury goods and services is booming: from the 2MillionBugattiVeyron,throughgemencrusted2 Million Bugatti Veyron, through gem encrusted 2MillionBugattiVeyron,throughgemencrusted700,000 Montblanc pens, to a mere $10,000 for a bespoke Asprey Christmas cracker. However, luxury is nothing new. During the seventeenth century, luxury was found in extraordinary commodities—rare pearls, crystal, perfumes, and spices from the Caribbean.

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