Brainstorming in Solitude and Teams: A Computational Study of the Role of Group Influence (original) (raw)

Abstract

Abstract Early studies of brainstorming showed that individuals tend to generate more and better ideas than groups. But recent studies depict a more complex picture, reinforcing the need to better understand the interplay between individual and group ideation. Group influence can be one way to address the complex interplay between ideas in brainstorming. We define group influence as the degree to which individuals are influenced by ideas coming from other team members.

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