Top 10 Legal Issues to Consider When Using Twitter (original) (raw)
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NORTH AMERICAN PARK AGENCIES' EVOLVING USE OF TWITTER: A CONTENT ANALYSIS OF 2014 AND 2017 TWEETS
With a goal of improved social media communication by park agencies, the content from seven English-language North American park agencies' Twitter accounts were counted, interpreted, coded and compared. Trends in usage of Twitter by park agencies were examined by comparing tweets from 2014 (n=764) and 2017 (n=1,395). Special attention was directed to how park agencies address natural heritage conservation and park visitation in their Twitter feeds. Findings support a call for increased bottom-up, less controlled forms of information exchange on official park agency Twitter accounts to enhance interactivity, innovation and stakeholder input.
Marketing with Twitter: Challenges and Opportunities
The increasing use of Twitter by businesses has created the challenge of how to measure its effectiveness for marketing communications. Using data based on two years of Twitter activity by leading global brands in the Auto, FMCG and Luxury industries, this chapter presents measures which can be used by practitioners and researchers to assess the effectiveness of marketing communications on Twitter. It discusses the factors that predict consumer engagement with organizational tweets, and different Twitter strategies that have been successfully (and less successfully) used by leading global brands. We also consider the implications for marketing with Twitter, for these and for smaller organizations.
Twitters Impact on Sports Media Relations
2013
The introduction of Social Media (SM) into sports communications in professional leagues is disrupting the traditional methods of sports media relations. In the past, teams used websites to post information for fans, but it was strictly a one-way format of communication whereby a story was posted for fans to read. To fully engage with this new communication channel, the sports communications departments in professional leagues have begun to use SM to communicate directly with fans through platforms like Twitter and Facebook. Currently, SM like Twitter allows the team communication departments to communicate directly with fans in an interactive two-way format that is not mediated by a reporter or someone from a traditional media outlet. In addition, the open format of SM means that media relations staff are no longer the only intermediary between the media and the players; through the use of SM like Twitter, a professional athlete can now communicate directly to fans without gatekeepers like the media or the sports communications department of the team.
Twitter has become a convenient, cheap and effective beat for journalists in search of news and information. Reporters today increasingly aggregate information online and embed it in journalism discourse. In this paper, we analyse how tweets have increasingly been included as quotes in newspaper reporting during the rise of Twitter from 2007 to 2011. The paper compares four Dutch and four British national tabloids and broadsheets, asking if tabloid journalists are relying more on this second-hand coverage than their colleagues from quality papers. Moreover, we investigate in which sections of the paper tweets are included and what kinds of sources are quoted. Consequently, we present a typology of the functions tweets have in news reports. Reporters do include these utterances as either newsworthy or to support or illustrate a story. In some cases, individual tweets or interaction between various agents on Twitter even triggers news coverage. We argue that this new discursive practice alters the balance of power between journalists and sources.
2013
Twitter has become a convenient, cheap and effective beat for journalists in search of news and information. Reporters today increasingly aggregate information online and embed it in journalism discourse. In this paper, we analyse how tweets have increasingly been included as quotes in newspaper reporting during the rise of Twitter from 2007 to 2011. The paper compares four Dutch and four British national tabloids and broadsheets, asking if tabloid journalists are relying more on this second-hand coverage than their colleagues from quality papers. Moreover, we investigate in which sections of the paper tweets are included and what kinds of sources are quoted. Consequently, we present a typology of the functions tweets have in news reports. Reporters do include these utterances as either newsworthy or to support or illustrate a story. In some cases, individual tweets or interaction between various agents on Twitter even triggers news coverage. We argue that this new discursive practice alters the balance of power between journalists and sources.
2016),"Utilizing Facebook pages of the political parties to automatically predict the political orientation of Facebook users", Online Information Review, Vol. 40 Iss 5 pp. 610-623 http:// dx.Access to this document was granted through an Emerald subscription provided by emeraldsrm:264987 []