Real Estate as a Strategic Corporate Asset (original) (raw)

"Real Estate as a Strategic Corporate Asset" is excerpted from Professor Smirniotopoulos' 2014 research study and report, "Conflicts of Interest in Commercial Real Estate Transactions: Who Represents the Tenant?" Viewing corporate operations from an asset management and financial analysis perspective, the acquisition of new facilities—including the location or relocation of headquarters, regional, and district offices, and warehouse and production facilities—are now commonly viewed strategically. A particular office location may have a substantial, positive impact on a company’s brand. For example, it may be imperative for a federal lobbying firm to locate its headquarters in the District of Columbia, the home of the federal government, versus the surrounding Maryland or Virginia suburbs. However, for a high-tech company the cost and other differentials, as well as greater proximity to universities with relevant graduate programs and research centers may make the suburbs of D.C. a much more strategic decision.