Service Dominant Logic and Service Science: a contribute deriving from network theories (original) (raw)
Purpose -The paper aims to enrich conceptual frameworks of Service Dominant Logic, Service Science, and Network and Systems Theory by integrating their pillars in a common interpretative approach and providing a tool to support a better understanding of service functioning as well as design in Service Systems. Design/Methodology/approach -The paper proposes an integrated literature review in order to link Service Dominant Logic, Service Science, and Network and Systems Theory in a common transdisciplinary conceptual framework. Building upon this, the practical approach of recommender system and the modelling functionalities of IBM Bluemix are used to define an application overview of service design. Finally, theoretical and empirical reflections herein are developed within the context of Smart City Findings -The paper proposes a multi-dimensional constructive tool for service and systems analysis in order to better understand the interactions among users, services, and infrastructures in a shared environment.
Advancing Service Scienceservice science with Service-Dominant Logicservice-dominant logic
Service Science: Research and Innovations in the Service Economy, 2010
Service Science is an interdisciplinary effort to understand how service systems interact and co-create value. Service-dominant (S-D) logic is an alternative perspective to the traditional, goods-dominant (G-D) logic paradigm, which has been recognized as a potential theoretical foundation on which a science of service can be developed. While there are efforts to support and develop an S-D-logicgrounded service science, the paradigmatic power of G-D logic remains strong. This is evidenced by several recurring misconceptions about S-D logic and its application in service science. This chapter aims to guide the advancement of an S-D-logic-grounded service science by clarifying several misconstruals associated with S-D logic and moving forward with the formalization of key concepts associated with S-D logic and service science. S.L. Vargo et al. 134
International Journal of Quality and Service Sciences, 2010
Purpose -The purpose of this paper is to combine service science (service science, management and engineering, and SSME) and service dominant (S-D) logic contributions with the network and systems-based theories of many-to-many marketing proposed by Gummesson and the viable system approach (VSA), proposed by Italian researchers and highly diffused in Italy during the 2000s. Design/methodology/approach -This paper is a conceptual analysis based on recent developments in service science, S-D logic and network/systems theory. Findings -Being grounded in network theory, systems thinking and value co-creation, many-to-many marketing is found to be particularly supportive to both service science and S-D logic. It is also found that VSA, being broad, interdisciplinary and based on systems theory and resource-based theory, and with strong influences from biology, sociology and mechanics, is a key to the interpretation of complex phenomena. Both many-to-many and VSA embrace the whole and the general while still considering the detail and its contextual dependency. Both theories are highly suitable for analysing and designing service systems.
Service-dominant logic: a necessary step
European Journal of Marketing, 2011
Purpose -The purpose of this paper is to respond to the criticism O'Shaughnessy and O'Shaughnessy made of service-dominant logic in EJM, on behalf of both the paper and the worldwide community of scholars that have embraced S-D logic as historically informed, integrative, transcending and rich in its potential to generate theoretical and practical contributions. Design/methodology/approach -The paper is a critical, conceptual analysis of the fallacious arguments that O'Shaughnessy and O'Shaughnessy developed to argue against the emerging and rapidly developing service-dominant logic. Findings -The paper shows that, contrary to the claims of O'Shaughnessy and O'Shaughnessy, S-D logic: is neither regressive nor intended to displace all other marketing perspectives; is not advocating technology at the expense of explanatory theory; and is pre-theoretic and intended to be soundly grounded in a manner to assist theory construction. Research limitations/implications -Theory advancement is critical to marketing and S-D logic puts special emphasis on the development of theory. It begins to do this by proposing ten foundational premises, which some may wish to refer to as axioms. From these axioms, considerable theoretical work and related empirical research can develop. Practical implications -O'Shaughnessy and O'Shaughnessy wish to prevent marketing scholars from adopting, advocating, and supporting service-dominant logic and, as they suggest, taking a backward step. They view the S-D logic movement as primarily USA-dominated (which it is not) and are firmly anti-S-D logic. The available evidence from around the world suggests that the S-D logic movement has profound implications for the advancement of both marketing science and marketing practice. Originality/value -It is critical that S-D logic should not be viewed as being represented by a single paper but as a body of work that Lusch and Vargo have developed since their initial publication and also the work of a community of scholars working collaboratively to co-create S-D logic.
This paper uses the approach known as Service Dominant Logic (SDL) and Co-creation of value to introduce the basic concepts of Service Science and SDL in the health information system area. Then the article shows that interaction through asynchronous communication may produce value. In this approach, one should not separate product attributes from service attributes, since they are complementary. Some Marketing concepts are present in our daily routine and can be applied to several service domains such as Education, Transport, Public Services, Health and Information and Communication Technology. Users of Health Systems have already been ranked in the context of Service Science. As part of an ongoing research that explores the use of virtual forums, the article presents an example - using the Forum DATASUS - to show the importance of interaction via asynchronous communication tool between users and service providers, in the development and implementation of Health Information Systems.
7 Purpose: Healthcare needs to be organized more functionally compared to the users' needs the availability of resources offered by actors involved in the provision of related services. This is a historically rooted and long-lasting issue to be addressed, affecting almost all national realities at territorial, political, technological and economic level. Hence sustainable solutions ought to be pursued, in search of models and methods capable of being replicable, scalable and versatile in different contexts. Today there are several initiatives to improve the conditions of hospitalization of patients, technical advancement in equipments and the progress of the structures responsible. Many actors are involved in various capacities in this field, everyone has priorities, strategies and procedure often different; their interaction reflects differences in each type of information, in terms of language, of purposes, of operations. It seems therefore still missing a concrete method of understanding that is also truly unifying. This work aims to highlight the role of the relationships within several organizations operating within a modern National Healthcare System (NHS) and involved in the value co-creation process linked to the healthcare service provision. Some themes just like service, service-system, eco-system, smart-system are deepened, in order to foster new original reflections about the NHS functions, design and governance.
Service-dominant logic: reactions, reflections and refinements
Marketing Theory, 2006
Five recurring, contentious issues among collaborating scholars, as they attempt to understand the full nature and scope of S-D logic, are identified. These issues are clarified and refined, as is appropriate to this co-creation of a service-centric philosophy by the worldwide marketing community.
Advancing Service Science with Service-Dominant Logic
Service Science is an interdisciplinary effort to understand how service systems interact and co-create value. Service-dominant (S-D) logic is an alternative perspective to the traditional, goods-dominant (G-D) logic paradigm, which has been recognized as a potential theoretical foundation on which a science of service can be developed. While there are efforts to support and develop an S-D-logic-grounded service science, the paradigmatic power of G-D logic remains strong. This is evidenced by several recurring misconceptions about S-D logic and its application in service science. This chapter aims to guide the advancement of an S-D-logic-grounded service science by clarifying several misconstruals associated with S-D logic and moving forward with the formalization of key concepts associated with S-D logic and service science.