Berggren C., Hjelm J. 2001. The dual challenge - managing divergent innovation and convergent projects. Paper presented at the International Project Management Association. Stockholm, May 31. (original) (raw)

Firms face the dual challenge of accelerating new product launches through highly focused projects while fostering creativity for genuine innovation. This paper argues that to thrive, companies must develop skills in pre-project networking, project convergence, and a pluralistic development model that allows for both convergent and divergent processes. The case of the Prius project exemplifies these principles, highlighting the necessity of integrating technology development with collaborative approaches to tackle complex interfaces effectively.