STRATEGY OF 5 COASTALS TOURISM POTENTIAL DEVELOPMENT IN TULUNGAGUNG, EAST JAVA (original) (raw)

Tulungagung is one of the regencies in the southern part of East Java province, which is geographically adjacent to Indian Ocean. Therefore, Tulungagung has many interesting and excellent beaches. The beach attractions include Popoh Beach, Klatak Beach, Brumbun Beach, Sine Beach and Molang Beach. Some of the beaches are already developed and featured but there are some pristine beaches which are yet to be developed. Tulungagung Regency Government has included the beaches in the Tulungagung Regency Spatial Plan 2010-2029 but in reality there are many beaches which are left unmanaged. The beaches are in the needs of a strategic formulation of coastal tourism potential development thus it can be developed in accordance with the conditions of each beach at this present. The purpose of this study is to identify internal and external elements of each beach attraction and then by employing SWOT analysis formulate coastal tourism development strategies. The method used was a descriptive quantitative method. Research data were collected by observation, field measurements, interviews, and documentations. The results shows that each beach has different conditions based on the location of the quadrant in the SWOT matrix. Quadrant I is the condition of Popoh Beach meaning that Popoh Beach is in Growth condition or using SO strategy. Quadrant III is the condition of Klatak beach and Molang beach, which means the beaches are in a state of Survival or using WT strategy. Quadrant IV is the condition of Brumbun beach and Sine beach, which means these beaches in Diversification condition or using ST strategy.