Media Memes and Prosumerist Ethics: Notes Toward a Theoretical Examination of Memetic Audience Behavior (original) (raw)

This paper examines the complex relationship between media memes and prosumerist ethics, emphasizing the need for a deeper understanding of audience behavior in the context of virality and user-generated content. It critiques the reductionist view of memes within media studies and aims to explore the ethical implications of sharing and consuming media in the digital age. By engaging with concepts of language, narrative, and technology, the work invites readers to reconsider their roles as both producers and consumers in a mediated environment.