People Types: Personality Classification in Japanese Women's Magazines (original) (raw)

This essay explores personality classifications found in Japanese women's magazines, particularly in the context of changing marriage patterns and societal expectations in Japan. As traditional views on marriage are challenged by rising average marriage ages and the prevalence of love marriages, these magazines offer various personality typologies that serve as guides for personal and relational decisions. By analyzing the typologies based on divination, astrology, and other criteria, the paper sheds light on the complex interplay between individual identity, societal norms, and modern cultural practices.